Where Global Brands Come to Hire Athletic Talent

More Filters

Strong is the new skinny™

Welcome to AEFM International

Here at AEFM, we specialise in representing the best of the best sports models Australia has to offer. We are distinctly committed to managing a select group of multi-talented athletes, models, and actors par excellence.

All of our talent are strong, fit, agile, and aesthetic. They are all highly skilled athletes in their chosen disciplines, ranging from gymnastics, dance, BMX riding, track & field, boxing, soccer, and much more. We only represent the best in the industry and work with major sporting brands such as Nike, FILA, PUMA, Adidas, and Under Armour to name a few. We also work directly with ad agencies, film production companies, and commercial photographers & videographers.

A boutique athletic modeling agency with a global reach, established in 2014, we are the leading fitness management agency in Australia. Here at AEFM, we have built our reputation on providing quality services in the field of modeling and acting for our clients across all health-related industries. We understand what it takes to be an elite fitness model: dedication and drive. Elite is in our name and the pursuit of elite service to our clients is our first and foremost objective.

Our talent’s most recent work

It’s impressive to see the range of successful collaborations and partnerships that AEFM has achieved in the world of branding and advertising. Helping clients fulfill their brand vision is a testament to the expertise and dedication of our team. Working with well-established brands like Under Armour, Nike, REBEL SPORTS, PUMA, L’URV, and Adidas demonstrates a strong reputation in the industry and the ability to handle high-profile campaigns.

Additionally, supporting smaller start-ups like ZLEEK AUSTRALIA, HITIQ, and No Timid Souls showcases a commitment to nurturing emerging businesses and contributing to their growth. These collaborations are often rewarding, as they provide unique opportunities for both the brands and the talent involved.

The diverse experience of our fitness models in various mediums such as high-end advertising campaigns, print, and social media content indicates versatility and adaptability. In the fast-paced world of marketing, being able to effectively translate brand messages across different platforms is crucial.

Want to hire a fitness model?

With AEFM, you can find the perfect fitness model for your casting needs. Our platform has been built to be simple, fast, and flexible to meet the needs of our clients and talent.

Whether you are looking for a professional athlete, a fitness model, a teen fitness model, or a personal trainer, we have you covered. Browse from over 260 sports models from a wide range of fitness lifestyles,  capabilities, and backgrounds in all major capital cities, who are ready to be hired by you. 

You can take your time and peruse an exclusive list of athletes that fit your brief. Simply use the filters provided, and select the person’s gender, state, or sporting ability. This will give you a more specific search result. Once you have completed your shortlist, you then have the ability to ADD or SUBTRACT from your shortlist before inviting them to your company casting.

We offer fast turnaround times and quick booking options so that you can get the athlete you want for your campaign or brand as soon as possible. The BOOK NOW feature will enable you to book the talent immediately.

How to become a fitness model

Are you ready to take your game to the next level? Do you have what it takes to become an Elite Lifestyle Sports Model? Then we want to hear from you. As the top fitness modeling agency, we believe that there are many talented individuals out there who have reached a peak in their chosen sport and are now looking for the next challenge. We can help provide you with that opportunity by joining our elite family and embracing the opportunity to work on a range of high-end campaigns from television to print media.

Our team of experts will work closely with you to ensure that every aspect of your application is handled professionally. From the initial athletic portfolio shoot to advising you prior to your casting,  to securing your first campaign, we will help guide you every step of the way.

To showcase your skills and talent effectively, a professional portfolio is crucial. The team of experts will arrange a photoshoot to capture your athletic abilities and overall presence. This portfolio will be a valuable tool in presenting yourself to potential casting directors, agents, or clients.

We work with local and international fitness brands

It’s evident that AEFM has established itself as the premier athletic talent provider with a comprehensive range of services in the sports and fitness industry. Our agency’s experience since 2014 showcases a longstanding commitment to excellence and understanding the unique needs of each client’s campaign.

The ability to quickly assign the right talent to a client’s brief is a significant advantage, as it allows for a more efficient and streamlined production process. A quicker turn-around time not only benefits the client but also demonstrates the agency’s proficiency and expertise in the field.

Offering a wide array of services beyond fitness talent supply, such as professional commercial photography, videography (both in-studio and on-location), voice-over, hair, and make-up artistry, is a tremendous asset. Providing an end-to-end service allows clients to find everything they need in one place, simplifying the production process and ensuring a cohesive and high-quality outcome.

Professional commercial services

Professional Commercial Photography: AEFM provides photography services for commercial purposes, helping businesses capture high-quality images that showcase their products, services, or brand in the best light possible.

Videography: We offer video production services for athletic and sporting businesses looking to create promotional videos, advertisements, or any visual content that helps convey their brand’s message effectively.

Voice-over: AEFM International provides voice-over services, which involve recording a professional voice to narrate videos, audio presentations, or any other multimedia content.

Hair and Make-up: This service is likely geared towards clients who want that little something extra polished result, ensuring that models or talents look their best during photo or video shoots.

 Athletic Talent Services:As a fantastic resource, AEFM has a diverse talent pool. A talent base that specialises in various sports disciplines, offering athletes for promotional campaigns, advertising, or any other projects that require sports-related content.

Are you between the age of 13 & 19?

Are you young, vibrant, active, and confident? Ever thought of shooting with your favorite sports brand? Companies we work with on a regular basis are always on the lookout for fresh new faces. Agents are regularly casting young talent, boys and girls from the age of 10 through 18.

As a Teenfit model, you will take part in photo shoots or video shoots that showcase the client’s brand. This will include being photographed in sports and activewear, and or fitness casual clothing. We want to work with people who have a passion for health and fitness as well as those who just enjoy being in front of the camera.

Having worked with most of the world’s leading brands, we recognise children and teenagers that play sports are becoming increasingly popular. Sporting brands are now advertising to children and youth between the ages of 10 through 19. It is common for companies like REBELSPORTS to facilitate entire sections for youth for brands such as Nike, PUMA, 2XU, and REEBOK, where they require youth to advertise and promote their product.

Mature Fitness Models

At AEFM International, we know that looking good is important, but feeling good is even more important. We understand how important it is for brands to appeal to their target audience, and how difficult it can be for some fitness brands to reach out effectively to your customers. 

That’s why we are proud to offer our services as mature-age fitness models, who will help you reach out to your desired demographic with ease. We have strategically positioned ourselves in the health and fitness market to cater to a wide range of clients’ needs. In addition to our main talent category, in more recent times, we have adopted two distinct age groups: teenagers aged 13-19 years and mature individuals over the age of 50, male and female. 

Our mature male and female Athletic models are experienced professionals who know how to connect with people of all ages through their life experience, natural charisma, and confidence. This diversity can be a valuable asset when appealing to your audience, This can enhance your appeal and make your product more accessible to a wider range of consumers.

Why do so many companies use AEFM?

At AEFM International,  our fitness models stand out as premier choices for both local and international campaigns, capturing the attention of esteemed sporting brands and casting directors globally.

Our fitness models exude authenticity and relatability, resonating with audiences on a personal level. Their down-to-earth demeanour and genuine passion for health and fitness make our talent highly relatable for local and international fitness brands for both Stills and TV commercials. We also offer User Generated Content/brand ambassadors in the health and fitness market.

Our Australian fitness models offer a winning combination of physical prowess, versatility, authenticity, and professionalism, making them the go-to choice for sporting brands and casting directors seeking to elevate their campaigns locally and globally.

Google Reviews

We are proud to have built a good reputation as the sole Australian Athletic Agency for over 9 years. Such longevity in the industry is a testament to the quality of service and dedication we have provided to our clients and talent. Client and talent reviews are valuable indicators of our agency’s performance and the level of satisfaction experienced by those who have worked with us. By sharing with you our client and talent reviews, you the potential client and or talent can see firsthand the positive experience others have had while working with our talent management agency. This transparency can instill confidence in those considering partnering with AEFM International.


All images and video appearing on this website are copyrighted and protected under Australian and international copyright laws. The images may not be reproduced in any form, stored, or manipulated without prior written permission from AEFM and the copyright holder(s).