Ballarat Athletic Modeling Agency

Australia’s Elite Fitness Models (AEFM International) was founded in 2014, as a boutique athletic modeling agency that 9-years later has grown organically into an international force, with a global reach.

Our Ballarat Agency

Our mission was clear from day one, to provide authentic, everyday fitness people, who live a healthy lifestyle. And after some adequate training, present them to companies such as Under Armour, Nike, Adidas, L’URV, FITBIT, PUMA, Lululemon, Asics, and small start-up businesses that require talent for their Ad Campaigns, be it Television Commercials or Print Media.

Our Ballarat Agency is the number one office in Australia. Our management team is professional, well-connected, and reliable. We specialise in Elite Fitness & Athletic Modeling. AEFM International has established a sophisticated platform for representing male and female fitness models across Ballarat.

Although the agency is located in Docklands, we service many Creative Ad Agencies, Sporting Brands, Casting Directors, Casting Agents, and Commercial Photography Studios around the Ballarat, Ballarat East, Sovereign Hill, Alfredton, Lake Gardens, Newington, Soldier Hill, Black Hill, Wendouree Parade, Invermay Park areas to name a few.

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The best fitness models in Ballarat

We are a unique athletic model management agency that specialises in representing the best of the best fitness models here in Ballarat, Australia. We are proud to represent some of the world’s best fitness talent right here in our backyard. We pride ourselves on our long-standing relationships with leading industry brands and agencies, who recognise our highly selective talent pool of elite sports models, we have a unique approach to their careers that is both professional, supportive, and fun.

We represent the finest fitness talent Ballarat has to offer, working with the biggest brands throughout Ballarat and the rest of Australia.

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We represent the finest fitness talent Ballarat has to offer.

At AEFM International, we represent over two hundred and seventy male, and female, both mature and teen fitness models from a wide sporting background. Our talent is uniquely skilled in sports such as Running, Soccer, NRL, AFL, Tennis, Cricket, Softball, Basketball, Swimming, Hockey, Baseball, Boxing, and Track & Field. What makes them stand out from a traditional modeling sense, is that these people are highly skilled in their chosen discipline, which makes them even more desirable when being cast for a fitness campaign. More than often these campaigns require maximum effort, multiple times, which means the talent needs to be fit and strong.

Our talent represents various sporting associations such as North Ballarat Sports Club, Ballarat Leagues Club, Minerdome Sports Club, Ballarat City Football Club, Futsal Ballarat, Ballarat Football Netball Club, Ballarat Touch Football Association, North Ballarat Sports Club, Basketball Ballarat, Ballarat Rugby Club and other leading sporting organisations in Ballarat.

We offer a top-tier service to our clients by matching them with highly skilled athletic models who live their day-to-day life training, playing sports, and eating healthily. Whether it is a commercial shoot or a social media campaign, we will find someone that fits your brand identity.

Our models are committed to living healthy lifestyles all year round, making them perfect for any commercial or social media campaign or project you may have in mind. Here at AEFM, we believe fitness is a lifestyle, not just a sport. We create strong relationships with our clients, understanding their needs and requirements to find the right fit for their brand.

Fitness modeling and competitive athletes across Ballarat.

When it comes to fitness modeling and competitive athletes, there is only one agency you need to call for your next project. We have been working with International and Local brands over the past 9-years and can offer you a diverse range of talent including strong and healthy models who are athletes.

Since our humble beginnings back in 2014, AEFM we have proved time and time again to our clients that we not only have an extensive, competent list of athletes, these models are super aesthetic and are well trained on set, and have the experience to execute any vision your company may have.

As a commercial fitness modeling agency in Ballarat, we have been working with both international and local brands over the past 9-years. We have in excess of 270 commercial fitness models across all regions in Australia. We also work closely with local artists and a number of commercial fitness photographers and videographers in studios across Ballarat, Ballarat East, Sovereign Hill, Alfredton, Lake Gardens, Newington, Soldier Hill, Black Hill, Wendouree Parade and Invermay Park


Here to create compelling content for brands across Ballarat.

Our expertise in the fitness talent industry has allowed us to develop deep working relationships with major sporting brands such as Under Armour, Nike, REBEL SPORTS, PUMA, L’URV, Adidas, LES MILLS, and FITBIT. Many of them to this day, have an ongoing relationship with AEFM International.

These companies are always on the lookout for fresh new faces in the industry. From a business and branding perspective, being able to collaborate with the leading fitness agency here in Ballarat, helps differentiate their company from their competitors, where they are able to create compelling content for their target audience.

Based in Docklands Victoria, we work closely with Casting Directors, Branding Agencies, Producers, Art Directors, Creative Ad Agencies, and sporting brands in Ballarat.

    Looking to partner up on an upcoming commercial project?

    If you would like to unlock your full potential, feel free to contact us using the form below, alternatively you can call us.