Fitness Photography Brief

One brief, one vision.

Photo Concept Ideas

It’s simply about photographing the talent in the right location with the best light and the right energy that portrays the model as fit and healthy.

Brands want to see how these people would integrate into their up and coming campaign. Images that are clean with talent that are able to demonstrate different emotions and strong powerful movement.

In essence, we need to present talent on a platter to the casting director or brand manager. Somewhat similar to what’s in the current market place, but with a twist.

Lighting & Locations

  • Do not shoot in full sun or during high noon or between the hours of 10 am till 3 pm EST.
  • Do not backlight the subject or have the sun in the frame.
  • Do not shoot against overexposed backgrounds.
  • Do not strobe unless requested to do so by AEFM.
  • Locations should be scouted prior to the shoot date.
  • Avoid lens glare.
  • Leave between 6 and 8 meters of space between the subject and rear structure.
  • Be mindful of hotspots or highlights on the talent’s body.
  • Lighting within the frame should be even, well balanced with no harsh shadows.

Background / Sub Floors

  • Do not shoot in front of trees or on grass.
  • Do not shoot in front of terracotta brick walls, rendered concrete is more desirable.
  • Do not shoot in front of garage doors.
  • All backgrounds should be SOLID building structures that reach ground level and are non-reflective.
  • Concrete flooring is prefered
  • The floor should be clean, free of any defects, dirt and grime.
  • Do not shoot near waste bins & skips, telephone comms and any other distractions should be avoided.







  • On arrival, please check the model’s clothing selections.
  • For each item of clothing, capture both static and movement shots.
  • The model is to present a minimum of (5) sets of garments. All sets are to be photographed.
  • Garments should be free from creases and should be neatly pressed and hung.
  • Ensure zips are done properly and clothing sits properly against the body and is not twisted or tags showing.
  • No jewellery is to be worn during the shoot, only fitness-related accessories i.e Apple watch, Headphones such as beats etc.

Movement images

  • Do not crop arms and legs off.
  • Provide slight variations of each movent shot.
  • Capture both portrait and landscape shots of the movement shot.
  • Shoot the movement shots both at 45 degrees to the camera or facing the camera.
  • Be mindful of draw-strings, and shoelaces during actual movement.
  • Where the subject’s hair is long, hair must be tied up or back.
  • Ensure your shutter speed is fast enough to eliminate camera shake and image blur. (minimum 1/1000+)
  • Shoot with enough room around the subject, so there is sufficient space to crop and straighten in post.
  • To give the shot perspective, please include the floor in the frame when jumping.
  • Shoot everything low to the ground, nothing waist or chest height.

Camera settings

Movement shots require a shutter speed over 1/1000 second.

An Aperture > f4.0 is preferred for adequate depth of field.

Prefered lens choices (24-70mm, 70-200mm or 50mm). Nothing wider than 24mm is to be used.

Image Dimensions

LOW RES – Portrait dimensions 533 × 800 (115kb)

LOW RES – Landscape dimensions 800 × 533 (115kb)


HIGH RES – Portrait dimensions 1333 × 2000 (2MB)

HIGH RES – Landscape dimensions 2000 × 1333 (2MB)

Polaroids & Intro to camera

We require 4x Polaroids. (front, left side, rear & right side) – Full length.


A 30-second models introduction to the camera (Smartphone) 60 FPS and 4k

Things to consider:
  • Be punctual
  • Be professional at all times.
  • Shoot duration (2-hours and 15-minutes per shoot)
  • Take a minimum of 400 – 500 frames for the whole shoot
  • AEFM require a minimum of  250 proofs per shoot
  • 12x Final images to be retouched/edited.