Fitness Model’s Guide

Congratulations you have made the first step contacting AEFM. The following information covers any questions you may have about AEFM and everything you need to know about booking your professional photoshoot.

An introduction to AEFM

We are the only exclusive fitness agency that focuses on representing talented individuals from all sporting, lifestyle, dance and fitness professional backgrounds here in Australia.

AEFM is an exclusive agency where we understand our client’s requirements extremely clearly, in order for us to recommend you as AEFM talent for castings and also facilitate you professionally on the “Official AEFM Website”. The niche in which we work is narrower than say a traditional ‘modeling agency’, who predominantly specialise in High End Fashion, Catwalk and Editorial type work.

Blonde female fitness model
Fitness models performing yoga pose 1

“ Stronger is the new skinny™ ”

What should a modeling portfolio contain?

Fitness modeling is a specified area, there is never going to be one exact “look” or “type” that every brand or company will desire. Therefore, your portfolio should effectively demonstrate your versatility as a model. By ensuring you present a variety of looks, facial expressions, varied poses, you will be maximising your broad appeal to be considered for a particular booking. AEFM International require your photographic portfolio to be of the utmost highest standard. Your portfolio must consist of imagery that is the same quality and standard as that featuring in an advertising campaigns such as the world’s leading athletic brands (Nike, Under Armour, ASICS, Reebok and Adidas, etc.) A powerful portfolio contains dramatic angles, athletes in motion and dramatic lighting that carves out the physique and brings emphasis to the model’s physical skill as well as the cut and fit of the featured garment.

Professional Fitness
Portfolio Shoot

  • 2 locations2 locations
  • 5+ garment changes5+ garment changes
  • Sports action looksSports action looks
  • Your specialised sport looksYour specialised sport looks
  • Activewear/sports casual looksActivewear/sports casual looks
  • HeadshotHeadshot
  • 2-hour shoot2-hour shoot
  • 12 final image edits12 final image edits

For your information: The cost associated with your professional fitness
portfolio shoot is $850.

Please ensure that you follow these guidelines carefully.

You will need a variety of garments for your photoshoot, allowing multiple options to choose from. Vibrant colours translate well on camera, keep this in mind when selecting your garments.

Sporting Accessories

Baseball caps, boxing wraps / gloves, warm up band, watches (Apple, Samsung, Fitbit), sweat bands, headphones (Beats by Dr Dre style) cricket bats/balls, tennis rackets, soccer balls, AFL ball, skates, skateboard, long skipping ropes, medicine balls, anything that signifies your sport. If you specialise in a specific sport, REMEMBER to bring these items.

All clothing items are to be washed and ironed.

Bring 5+ sets of fitness apparel with vibrant colour combinations.

Gym / sports singlets, sports t-shirts, (short / long) compression top, hoodies (with and without zips). Girls also include crop tops, yoga pants / leggins, sports bras, skirts, bomber jackets, matching shoes, high top athletic shoes i.e Reebok / Nike.

Gym shorts or running shorts, compression bottoms (full length / three-quarter / above the knee).

It is imperative that you bring multiple pairs of shoes, ensure they are clean (gym, lifting, running, ballet, dance and sports shoes).

Choosing your outfits

Equally as important are the types of clothing you will bring to your shoot. A selection of proper clothing / footwear is a crucial factor in the preparation for a successful shoot. This could be the difference between a very successful shot or simply just another image. We want to attract people to your port, which means the garment needs to compliment the talent and in turn needs to be cohesive with the environment.


It’s easy to choose a location that’s convenient. One of the most important aspects of your portfolio is finding a meaningful location that complements your sport. This governs what props you shall need to bring to the shoot, the time in which the shoot commences and the type of lighting the photographer will use.

Gymshark Garments


Ensure haircut is fresh, facial and body hair groomed and teeth clean. Pay attention to the small details and present your best appearance.

Hair & Makeup

Make-up should be kept light and natural. No unnatural eye or lip coloring. Light contour and highlighting is ideal. Hair should be kept straight or natural wavy/curly. Please ensure teeth are clean. Clean and natural nails are preferred.

During your photoshoot the photographer will build a good rapport and connection with yourself in order to create great portfolio. You will need to be confident, well presented, ready to communicate and adapt to different scenarios.

Our Clients

We work closely with a wide range of brands, companies from different sectors both here in Australia and Internationally.

Composition Cards

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Once your portfolio is complete, AEFM International will list your professional profile live on their official website and will forward both your availability and details to fitness brands, Advertising Agencies and Casting Agents.

An AEFM agent will be in touch to discuss your application. If you have
any further questions please call AEFM on: