Bison Takes Flight: Dynamic Photoshoot and Video Campaign in Melbourne for AFL, NRL and NHF Sporting Kits

For this campaign, Bison selected 5 standout talents from AEFM’s fitness talent pool in Melbourne, which took center stage in an exhilarating photoshoot and video campaign. Each talent was required for a full-day shoot on separate days, showcasing their athleticism and agility in a dynamic setting.

Untitled 10@3x scaled

ABOUT THIS

Campaign

At AEFM International, we take pride in our meticulous talent sourcing and booking process, expertly managed by our seasoned Booker. Our keen eye for identifying exceptional talent ensures that each campaign is staffed with athletes who not only meet but exceed client expectations. For this particular shoot, Our Booker curated a selection of our finest models, each renowned for their prowess in various disciplines including NRL, NFL, and AFL.

The photoshoot itself was a spectacular display of athleticism and grace, transforming the photo studio into a dynamic arena of movement and strength. Our models soared through the air, performing intricate maneuvers before gracefully landing on cross mats, their every motion captured in stunning detail. The photographer expertly framed each aerial shot, highlighting the unique skills and explosive energy of our talent. These images vividly showcased the diverse abilities of our athletes, showing their versatility and dedication to their craft.

Overview

AEFMs Booker’s expertise in coordinating this shoot was evident in every aspect, from selecting the perfect talent to ensuring seamless execution on the day. Our ability to match the right athletes with the campaign’s vision resulted in a breathtaking visual narrative that celebrated both the strength and elegance of our models. This shoot not only demonstrated the exceptional capabilities of our talent but also reinforced AEFM International’s reputation as the leading agency for top-tier fitness models. Through such dynamic and engaging campaigns, we continue to set the standard for excellence in the industry.

Talent Selection

BISON was very particular in its selection for this campaign, aiming to showcase a diverse range of ethnicities among both male and female talents. They sought individuals who could bring explosive and dynamic movements to the project, highlighting the vibrancy and energy of the brand.

Ultimately, BISON chose three exceptional talents, each at the top of their field in gymnastics, soccer, and track and field. These athletes not only met the criteria but exceeded expectations, bringing a unique blend of skill, power, and grace to the campaign. Their outstanding performances have truly captured the spirit and vision BISON aimed to convey.

Ossie leaping high in a red doyoueven tracksuit

Ossie

  • Melbourne
  • Male

Interests

Athletics, Balance Work, Basketball +7

View Portfolio
Neal English fitness male model

Neal

  • Melbourne
  • Male

Interests

Athletics, Basketball, Gymnasium +4

View Portfolio
Untitl2ed 7 3

Declan

  • Melbourne
  • Male

Interests

AFL, Athletics, Basketball +6

View Portfolio

It's a wrap

Bison’s selection from our talent pool at AEFM International underscores our agency’s renowned reputation for excellence and versatility in the fitness industry. This collaboration highlights Bison’s commitment to partnering with only the best, a testament to the exceptional standards we uphold in providing top-tier talent. Our models’ ability to seamlessly adapt to the diverse demands of the shoot speaks volumes about their dedication, professionalism, and unparalleled skill set. Whether executing high-intensity workouts or showcasing the latest fitness apparel with poise, our athletes consistently deliver outstanding performances. This partnership not only reinforces our status as the leading fitness talent agency but also showcases the dynamic synergy between Bison and our exceptional models. Together, we create compelling visual narratives that elevate brand campaigns to new heights, reflecting our shared commitment to excellence and innovation in the fitness world.

The photoshoot and video campaign captured the essence of Bison’s athleticism and agility, serving as a testament to their commitment to excellence. Through stunning visuals and captivating footage, Bison showcases their prowess in various sports disciplines, leaving a lasting impression on viewers.

The talent we received was exceptional. We were so pleased with their work that we plan to rebook them for our next campaign. Highly recommend their services