Championing Excellence: Everlast's New Campaign with a Star Female Fighter

Everlast, a prominent brand in the boxing community, was searching for an experienced female fighter with exceptional technique and the ability to perform a variety of combinations with precision and power. This campaign aimed to demonstrate the superior quality and durability of Everlast’s top-tier boxing equipment and apparel.

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About This


After a rigorous selection process, we identified the perfect athlete, a female fighter whose skills and dedication were matched by her dynamic presence. Georgia’s technical prowess in the ring, combined with her ability to deliver complex combinations effortlessly, made her an ideal representative for Everlast. But the campaign didn’t stop at the photo shoot; Georgia would also go on to become an ambassador for Everlast, embodying the brand’s commitment to innovation, comfort, and performance.


On the day of the shoot, the atmosphere in the studio was electric. Georgia brought an incredible energy that was captured in every frame. Whether she was showcasing her powerful jabs, swift hooks, or intricate footwork, each shot highlighted the strength and reliability of Everlast’s gear. Everlast photographers and creative team worked closely with Georgie to ensure that every image conveyed the brand’s dedication to supporting fighters at every level of their journey.

Talent Selection

At AEFM International, we are delighted to announce that Georgia has been selected as the face of the Everlast boxing campaign. Chosen for her exceptional boxing ability, Georgia exemplifies the qualities we seek in a top-tier fitness model. Her technical prowess in the ring, along with her dynamic presence, made her stand out during our rigorous selection process. As a premier fitness model management agency, we are proud to represent an athlete who embodies both skill and dedication.

Georgia’s ability to deliver complex combinations effortlessly underscores her suitability as the ideal representative for Everlast. Her commitment to excellence aligns perfectly with the brand’s values, making her an outstanding ambassador. At our leading fitness agency, we take pride in showcasing athletes who excel in their disciplines and bring a unique energy to every campaign. Georgia’s selection for this high-profile role highlights our dedication to promoting the best talent in the industry.

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Georgie Bow

  • Melbourne
  • Female


Athletics, Boxing, Netball +6

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Its a Wrap

This collaboration was a testament to Everlast’s ongoing commitment to excellence in boxing. By partnering with a fighter of such caliber, Everlast not only showcased their top-tier products but also their dedication to empowering athletes. We are proud to have been part of this campaign and look forward to seeing the impact of this partnership in the boxing world.

The second part of the campaign, appointing her as an Everlast ambassador, was equally exciting. As an ambassador, she will represent Everlast’s values, inspire fellow fighters, and promote the brand’s innovative products across various platforms. Her extensive experience and respected status in the boxing community make her a powerful voice for Everlast, further strengthening their connection with both amateur and professional boxers.

We were thoroughly impressed with the talent provided. Their expertise was invaluable, and we look forward to rebooking them for future projects. Highly recommended