Everlast / KMART choose AEFM talent for their latest fitness apparel and boxing accessory Campaign

Everlast has teamed up with Australia’s leading fitness talent agency to showcase their latest product line in Melbourne. Our agency, known for its extensive roster of over 250 athletic models, provided the perfect talent to bring Everlast’s vision to life.

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About This

Campaign

Everlast, a brand renowned for its top-tier boxing gear, selected one male and one female talent for this campaign. The male model, with a background in boxing, demonstrated the brand’s range of professional, training, and fitness gloves. His expertise in the sport ensured authenticity and showcased the high performance of Everlast’s products.

Overview

Everlast, a brand renowned for its top-tier boxing gear, selected one male and one female talent for this campaign. The male model, chosen for his boxing skills and sculpted physique, demonstrated the brand’s range of professional, training, and fitness gloves. His expertise in the sport ensured authenticity and showcased the high performance of Everlast’s products.

Talent Selection

The female model, coming from a yoga background, highlighted Everlast’s versatility. Tehanee helped illustrate how their gear is not only for boxers but also suitable for a range of fitness activities. This strategic choice aligns with Everlast’s aim to position their products in major retail outlets like Rebel Sports and Kmart, appealing to a broad consumer base.

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Tehanee

  • Melbourne
  • Female

Interests

Gymnasium, Powerlifting, Strength and conditioning

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Sean

  • Melbourne
  • Male

Interests

Athletics, Basketball, Boxing +7

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Its a Wrap

By leveraging our agency’s talent pool, Everlast was able to ensure their campaign resonated with real athletes. Our models not only fit the physical requirements but also brought genuine expertise and familiarity with fitness environments. This approach guarantees that the visuals and videos produced are both inspiring and relatable to Everlast’s target audience.

Outstanding talent and service! They understood our needs perfectly and delivered superb results. Highly impressed and grateful