F45 Elevates its brand with a super Dynamic Sydney Photoshoot with AEFM International's elite male fitness model, Aiden.

In 2018, F45 embarked on an exhilarating journey with a photoshoot and video campaign in Sydney, aiming to encapsulate the essence of their iconic fitness franchise. Seeking a male fitness model for their e-commerce shoot on short notice, AEFM International stepped in promptly, providing the perfect fit for a half-day shoot. The outcome? A captivating array of content utilised for F45’s pre-summer sales campaign, spreading the message of their invigorating group fitness classes nationwide across Australia.

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About This


F45 stands as a global beacon in the fitness world, renowned for its high-intensity group workouts crafted to yield maximum results in minimal time. These workouts seamlessly blend functional training, circuit training, and HIIT (High-Intensity Interval Training), offering a dynamic and challenging fitness experience suitable for individuals of all fitness levels. With over 2,000 studios worldwide and a robust online presence, F45 fosters a supportive community environment where members can effectively pursue and achieve their fitness aspirations.


Through innovative workouts, expert coaching, and a steadfast focus on teamwork, F45 continuously revolutionises the fitness industry. Their dedication to inspiring millions to lead healthier, happier lives resonates in every aspect of their brand. The recent Sydney photoshoot stands as a testament to F45’s commitment to delivering a dynamic and engaging fitness experience for their members, both in-studio and beyond.

Talent Selection

As F45’s influence expands and their impact deepens, the success of their pre-summer sales campaign underscores the effectiveness of their marketing strategies. By partnering with AFM International and harnessing the talent of a skilled fitness model, F45 effectively communicates the myriad benefits of their group fitness classes to a broad Australian audience, igniting enthusiasm and motivating individuals to join the F45 movement.

Aidan Sydneys male athletic talent


  • Sydney
  • Male


Boxing, Rugby (Leaugue), Running (Long Distance) +2

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Its a Wrap

In conclusion, F45’s unwavering dedication to innovation, community, and excellence shines through in every facet of their brand. The recent photoshoot in Sydney is but one shining example of how F45 continuously elevates the fitness experience for individuals nationwide, inspiring them to embark on their fitness journey with confidence and zeal.

Exceptional service and outstanding talent! We were impressed with the professionalism and quality of work delivered. Can’t wait to collaborate again