Fitness Icon Bobby: The Face of Leading Global Brands

Muscle Nation, CHANGE, and BINK’s latest photoshoot and video campaigns feature Bobby, a top fitness model and athlete, represented by the leading Fitness Talent Agency here in Australia. Standing at 182 cm and born in Australia with African descent, Bobby’s athletic talent and striking presence have made him a standout figure in numerous high-profile campaigns, including A-League soccer TV commercials.

1 9

About This


BINK Men’s Fitness is a premier fitness clothing brand that merges style with high performance. Known for their innovative designs and quality materials, BINK creates athletic wear that supports rigorous workouts while maintaining a sleek, fashionable look. The brand is dedicated to enhancing the fitness experience by providing apparel that is both functional and stylish, making it a favourite among athletes and fitness enthusiasts. BINK Men’s Fitness continues to set trends and inspire confidence in those who wear their gear, solidifying their position at the forefront of the fitness fashion industry.

The A-League Soccer is the top professional football league in Australia, showcasing the best in Australian and international soccer talent. Established to promote the sport across the nation, the A-League has grown in popularity, attracting passionate fans and fostering a vibrant football culture. With high-calibre matches, competitive teams, and exciting gameplay, the A-League provides an exceptional platform for players to excel and for fans to enjoy world-class soccer. The league’s commitment to excellence and growth continues to elevate the status of soccer in Australia and beyond.

Muscle Nation is a premier fitness brand renowned for its high-performance athletic wear and top-quality supplements. Dedicated to supporting athletes and fitness enthusiasts, Muscle Nation offers a wide range of products designed to enhance performance, recovery, and overall fitness. With innovative designs and premium materials, their apparel ensures comfort and style both in and out of the gym. The brand’s commitment to quality and excellence has made it a favourite among fitness communities worldwide, continually setting new standards in the industry and inspiring individuals to achieve their fitness goals.

CHANGE Gym in Queensland is a cutting-edge fitness facility dedicated to transforming the health and wellness of its members. Known for its state-of-the-art equipment, innovative fitness programs, and expert trainers, CHANGE Gym provides an environment where individuals can achieve their fitness goals. The gym offers a variety of classes, personal training sessions, and customised workout plans to cater to all fitness levels. With a strong focus on community and support, CHANGE Gym stands out as a premier destination for fitness enthusiasts in Queensland, committed to fostering a culture of health, motivation, and transformation.

PYRA Men’s Clothing is a leading brand known for its innovative fusion of style and performance. Specialising in versatile, high-quality apparel, PYRA creates clothing that seamlessly transitions from the gym to everyday life. Their designs incorporate cutting-edge materials and thoughtful details to ensure maximum comfort, durability, and functionality. PYRA’s commitment to excellence and trendsetting fashion makes it a favourite among modern, active men who demand both aesthetics and practicality in their wardrobe. The brand continues to push the boundaries of men’s fashion, setting new standards in the industry.


Bobby’s role in these campaigns highlights the practical and aesthetic benefits of the brands’ products. His athletic build and dynamic presence make him an ideal representative, effectively conveying the brands’ dedication to supporting peak performance and fashionable fitness lifestyles. As a versatile and talented fitness model, Bobby embodies the energetic spirit and high standards upheld by Muscle Nation, CHANGE, BINK, and the A-League.

Talent Selection

For other fitness models, casting directors, and marketing managers, these campaigns underscore the importance of selecting athletic talent that not only fits the brands’ images but also resonates with their consumer bases. Bobby’s repeated selection for campaigns with Muscle Nation, CHANGE, BINK, and A-League soccer demonstrates the impact of a well-matched model in reinforcing brand identity and connecting with the target audience.


Bobby T

  • Brisbane
  • Male


Athletics, Basketball, Gymnasium +6

View Portfolio

Its a Wrap

As the campaigns roll out, they are set to inspire and engage fitness enthusiasts across Australia and the world, demonstrating why Muscle Nation, CHANGE, BINK, and the A-League remain at the forefront of their respective industries. With a focus on making history now, these brands continue to lead with innovation, ensuring their products meet the demands of the world’s top athletes and fitness talents.

Absolutely fantastic service! The talent we hired exceeded all expectations and brought our project to life with their incredible skills. Highly recommend.