From Gymnastics to Fitness Icon: Lucinda Shines in Rockwear’s New Sports Bra Launch

Rockwear’s latest photoshoot and video campaign feature Lucinda, a fit, athletic female whose talent perfectly matches their consumer profile. Represented by the leading fitness talent agency in Australia, Lucinda’s sporting background includes gymnastics, running, and general fitness. This campaign showcases not only the garments and their fit during exercise but also Rockwear’s launch of a new sports bra.

About This


Rockwear, known for its high-quality activewear designed for women who live an active lifestyle, has once again set the bar high with its latest campaign. This brand has consistently delivered on style, comfort, and performance, making it a favorite among fitness enthusiasts across Australia. Their commitment to empowering women through functional and fashionable workout gear is evident in every piece they produce. With a wide range of products that cater to various fitness activities, Rockwear ensures that every woman feels confident and supported, whether she’s at the gym, on the track, or simply running errands.


During the shoot, Rockwear truly pushed the boundaries to capture the essence of their activewear in action. The talent, Lucinda, was put through a series of high-energy activities that showcased her athletic prowess and the versatility of Rockwear’s gear. She sprinted up stairs, performed backflips, jumped over hurdles, and engaged in intense boxing sessions. The shoot even included battle ropes, which highlighting both Lucinda’s agility and the durability of Rockwear’s activewear.

The campaign was shot and filmed at Sydney’s Olympic Running Track in Glebe, an iconic location that added to the campaign’s dynamic feel. Rockwear brought along a whole crew of top-tier photographers, videographers, hair and makeup stylists to ensure every moment was captured perfectly. The professional team worked seamlessly together, creating a vibrant and energetic atmosphere on set. The high-impact shoot is set to be broadcasted through TV commercials and video-on-demand platforms across Australia, ensuring wide reach and engagement.

Talent Selection

Lucinda was chosen for her stunning looks and athleticism. Coming from a gymnastics background, she is now heavily involved in bodyweight training and overall fitness, including running. Her diverse athletic skills and fit physique perfectly resonate with Rockwear’s target audience and the new sports bra they are about to launch. Lucinda’s representation by Australia’s leading fitness talent agency further underscores her credentials and appeal in the fitness industry.

2 10

Lucinda G

  • Sydney
  • Female


Cycling, Gymnasium, HIIT +5

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Its a Wrap

It is now July 2024, and the campaign is about to go live. The anticipation is high, and Rockwear is excited to showcase their latest collection through the engaging visuals and videos captured during this shoot. Lucinda’s performance and the creative efforts of the entire team promise a campaign that will captivate audiences and drive engagement.

Absolutely fantastic service! The talent we hired exceeded all expectations and brought our project to life with their incredible skills. Highly recommend