From the Gym to the Streets: LSKD's Latest Shoot with AEFM Talent for Usage-Generated Fitness Content

LSKD recently provided sample garments to AEFM International’s fitness talent here in Melbourne, and the results have been nothing short of spectacular. Our photographer, Jacob, expertly orchestrated the entire shoot, bringing together four female and two male talents, a videographer, and an additional videographer as backup. This meticulous setup ensured we captured every dynamic movement and stylish pose, showcasing LSKD’s latest activewear in action. The resulting images and videos were then submitted to LSKD for their social media streams, offering a glimpse into the seamless blend of performance and style that defines their brand.

About This

Campaign

LSKD (Loose Kid) is an Australian activewear and lifestyle brand founded in 2007, celebrated for its high-performance sportswear and stylish streetwear. Catering to fitness enthusiasts, LSKD offers a diverse range of products, including leggings, shorts, sports bras, tops, and accessories for both men and women. The brand emphasises durability and functionality, ensuring its products are suitable for various physical activities such as gym workouts, running, and casual wear. Additionally, LSKD is committed to sustainable practices, using eco-friendly materials and processes to reduce its environmental impact.

Overview

The ethos of LSKD goes beyond just product offerings. The brand fosters a strong sense of community, engaging with customers through social media, events, and partnerships with athletes and influencers. Their commitment to the community is reflected in their collaborations, which often include interactive events and challenges that encourage customer participation and foster a sense of belonging. This community-driven approach has helped LSKD build a loyal following of fitness enthusiasts who appreciate both the functionality and the fashionable edge of their activewear.

Talent Selection

LSKD continually innovates its designs and technology to enhance performance and comfort. Their products are not only functional but also stylish, appealing to customers who want to look good while staying active. Whether it’s moisture-wicking fabrics for intense workouts or stylish cuts that transition seamlessly from the gym to casual outings, LSKD’s products are designed with the modern, active individual in mind.

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Mia

  • Melbourne
  • Female

Interests

Athletics, Australian Athletics, Crossfit +6

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Joanne

  • Melbourne
  • Female

Interests

Athletics, Boxing, Cycling +7

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Indy

  • Melbourne
  • Female

Interests

Athletics, Boxing, Gymnasium +8

View Portfolio

Its a Wrap

At AEFM International, we’re thrilled to be a part of this journey, capturing the essence of LSKD’s dynamic and vibrant brand through our talented fitness models. Our recent shoot perfectly highlighted the versatility and appeal of LSKD’s activewear, bringing their commitment to quality, sustainability, and community engagement to life. We’re proud to showcase how LSKD’s products empower our models, enabling them to perform at their best while looking stylish and confident. Through our partnership, we continue to support LSKD in reaching a wider audience, demonstrating the perfect harmony between high-performance fitness gear and cutting-edge fashion.

Great service and even better talent! They were creative, responsive, and really brought our vision to life. We’ll definitely be back