Fuel Your Fitness Journey: Maxine's Launches Their Game-Changing Campaign

Embarking on a fitness journey often feels like navigating uncharted waters. With an overwhelming array of products and supplements saturating the market, finding the perfect support for your fitness goals can indeed be daunting. At AEFM International, we understand these challenges and are dedicated to guiding our clients towards the best resources for their needs.

Enter Amino Active, based in Melbourne, a trusted partner in our network offering a diverse selection of premium fitness supplements. Amino Active is renowned for its commitment to quality and innovation, providing products that cater to a wide range of fitness aspirations. Whether you’re aiming to build muscle, enhance endurance, or support overall wellness, Amino Active has a tailored solution to help you achieve your goals.

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Their extensive product line is meticulously formulated to address the specific needs of athletes at all levels. By incorporating the latest scientific research and high-quality ingredients, Amino Active ensures that every supplement delivers optimal performance and results. This dedication to excellence makes them a preferred choice for our clients seeking reliable and effective fitness support.

At AEFM International, we take pride in connecting our clients with exceptional partners like Amino Active. Their products not only complement our athletes’ rigorous training regimens but also enhance their overall performance and well-being. Together, we strive to empower individuals on their fitness journeys, providing the tools and support necessary to navigate the path to success with confidence and clarity.


At Amino Active, we recognise the paramount significance of quality and efficacy in supplements. Hence, we proudly collaborate with esteemed brands like Maxine’s, renowned for their unwavering dedication to equipping women with the resources essential for realising their fitness ambitions. Maxine’s comprehensive supplement range is meticulously formulated to address the distinct needs of women, comprising everything from protein powders to fat burners, crafted with premium ingredients to facilitate weight management, muscle toning, and holistic health and wellness.

In our recent partnership with Maxine’s, we joined forces with a reputable creative agency to craft compelling content resonating with our audience. For this endeavour, we enlisted two models with formidable fitness backgrounds, curating a domestic setting to illustrate the seamless integration of Maxine’s products into daily routines. Whether blending protein shakes in the kitchen or incorporating supplements into daily regimens, our objective was to spotlight how Maxine’s supplements seamlessly integrate into the lives of active women.

Talent Selection

The campaign encompassed an amalgamation of captivating imagery and video content, meticulously tailored for dissemination across Maxine’s digital platforms, including social media channels, the official website, and YouTube. Our aim transcended mere product showcasing; we endeavored to inspire and empower women to embark on their fitness journey with unwavering confidence.

A strong focus on user-generated content was central to our collaboration with Maxine’s. We aimed to create relatable material that resonates with everyday women by showcasing real-life scenarios and experiences. We hope to inspire women to embrace their fitness journeys and pursue a healthier, happier lifestyle by fostering a sense of community and inclusivity.



  • Melbourne
  • Female


AFL, Athletics, Boxing +4

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Its a Wrap

So, if you’re poised to elevate your fitness journey, Maxine’s supplements range, available at Amino Active, awaits. With meticulously crafted products designed to support women at every stride, actualising your fitness aspirations has never been more within reach. Here’s to embracing your inner strength, nourishing your body, and seizing the opportunity to live your best life!

Our experience with your talent was nothing short of amazing. They were creative, efficient, and very easy to work with. We’re thrilled with the results