HITIQ Showcases Concussion Management Technology with Diverse Athletic Talent in Melbourne Campaign

HITIQ orchestrated a powerful photoshoot and video campaign in Melbourne, inviting five fitness models hailing from diverse sporting backgrounds. These models, each bringing expertise in basketball, boxing, rugby, soccer, NRL, and NFL, were handpicked for their e-commerce savvy and extensive modeling experience. This varied representation of athletes was strategically chosen to spotlight HITIQ’s cutting-edge sports concussion management solutions across a wide spectrum of sports.

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Campaign

Conducted over two days in a professional photography studio setting, the shoot seamlessly captured both stills and video footage. The content generated holds immense significance in HITIQ’s marketing strategy, with targets ranging from local AFL organisations to global leagues like the NHL, Boxing, NFL and NRL. By featuring athletes from different sporting realms, HITIQ aims to illustrate the versatility and practicality of its concussion management technology across various athletic disciplines.

HITIQ stands at the forefront of technological innovation, specialising in advanced sports concussion management solutions. Their state-of-the-art wearable devices and software platforms monitor head impact data in real-time, aiding in the identification and management of potential concussions in athletes. These groundbreaking products are meticulously crafted to bolster player safety, furnishing medical professionals with precise data to make informed decisions regarding an athlete’s well-being. HITIQ’s mission revolves around mitigating the risk of long-term brain injuries and elevating overall player welfare, positioning it as an indispensable tool in contemporary sports medicine.

Overview

For this campaign, HITIQ sought models who not only possessed the desired aesthetics but also grasped the paramount importance of sports safety and technology. The chosen fitness models imbued authenticity into the shoot, effectively conveying the brand’s unwavering commitment to athlete health and safety. Their diverse sporting backgrounds injected depth and authenticity into the campaign, ensuring that HITIQ’s message resonated with a broad audience.

As HITIQ continues to expand its global footprint, this campaign stands as a testament to its tireless pursuit of innovation and athlete welfare. By harnessing the expertise of diverse athletic talents, HITIQ adeptly showcases the real-world applications of its products, solidifying its position as a frontrunner in sports concussion management.

Talent Selection

Recently, HITIQ utilised five of our top fitness models for a high-impact photoshoot and video campaign in Melbourne. These models were meticulously selected for their diverse sporting backgrounds, each bringing a unique set of skills and experiences that perfectly aligned with HITIQ’s cutting-edge products. From rugby to athletics, each athlete demonstrated exceptional prowess in their respective fields, embodying the very essence of fitness and athleticism. This alignment not only ensured that they looked the part but also brought a level of authenticity and expertise that resonated deeply with HITIQ’s target audience.

The campaign itself was a testament to HITIQ’s commitment to advancing sports safety technology. By featuring athletes who are at the pinnacle of their sports, HITIQ was able to effectively highlight the practical benefits and innovative nature of their products. Our models’ dynamic presence and professionalism were instrumental in conveying HITIQ’s message, ensuring that the brand’s vision of safer sports practices was clearly communicated. The success of this campaign underscores how the strategic use of top-tier fitness models can amplify a brand’s impact, reaching and engaging both local and international markets with compelling, authentic narratives.

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Sean

  • Melbourne
  • Male

Interests

Athletics, Basketball, Boxing +7

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Nicholas jumping with with barbell

Nic

  • Melbourne
  • Male

Interests

Athletics, Futsal, Gymnasium +6

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Samantha professional soccer player about to control the ball during a game

Samantha

  • Melbourne
  • Female

Interests

Soccer Football, Volleyball,

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Connor Lateral Jump

Connor

  • Sydney
  • Male

Interests

Athletics, Bike Riding, Futsal +7

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Samantha Sydney personal trainer fitness model wearing green running apparel

Samantha S

  • Sydney
  • Female

Interests

Athletics, Crossfit, Gymnasium +7

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Its a wrap

This Melbourne-based photoshoot and video campaign not only spotlight HITIQ’s technological prowess but also underscores its unwavering dedication to making sports safer for athletes worldwide. The collaboration with seasoned fitness models underscores the brand’s proactive approach to marketing, ensuring that its message of safety and innovation reaches both local and international audiences.

The talent provided was exceptional and brought so much value to our event. They were professional, friendly, and incredibly talented. Thank you