Jason Shepherd: From the Ring to the Screen in AFL's Electrifying TV Commercial!

Jason Shepherd, the visionary founder of our esteemed agency, AEFM International, was handpicked for a pivotal role in the AFL’s 2016 TV commercial, featuring the legendary Jonathan Brown. This electrifying commercial served as the AFL’s pre-launch to the highly anticipated 2016 season, capturing the essence of Australian Rules Football in all its glory.

Jason’s selection for the shoot was a testament to his remarkable boxing ability, adding a dynamic and powerful presence to the commercial. Filmed at the Docklands Studio four, the shoot spanned an entire day, showcasing Jason’s dedication and prowess in front of the camera.



Australian Rules Football, affectionately known as Aussie Rules or footy, holds a special place in the hearts of Australians. Originating in the late 19th century, this exhilarating sport is characterised by its fast-paced action, physicality, and high-scoring matches. Played on a sprawling oval field, the game brings together two teams of 18 players each, each vying to kick the ball through the opposing team’s goalposts.


Governed by the esteemed Australian Football League (AFL), Australian Rules Football embodies the spirit of camaraderie, passion, and determination. From grassroots leagues to the pinnacle of professional competition, such as the iconic AFL Grand Final, this sport unites fans across the nation, transcending boundaries and celebrating the essence of Australian culture.

Talent Selection

At the Premier Fitness Model Management,, AEFM International, we take pride in representing top-tier talent that stands out in the fitness modeling industry. The founder of AEFM International, a seasoned martial artist and boxer, was a perfect fit for the recent AFL campaign. His strong, disciplined background in martial arts and boxing made him an exceptional choice, highlighting the physicality and dedication required for such a high-profile role.

For fitness brands, casting directors, and creative ad agencies looking to attract and engage the right-fit talent, our leading fitness agency in Melbourne specialises in identifying standout fitness models. Whether you are in need of female fitness models or seeking fitness model jobs in Melbourne, Premier Fitness Model Management ensures you have access to the best talent in the industry. Trust our fitness talent agency to provide the expertise and commitment needed to elevate your brand and connect with your target audience.

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  • Melbourne
  • Male


Athletics, Bike Riding, Body Building +14

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Its A Wrap

Jason’s memorable appearance in the AFL’s TV commercial not only showcased his talents but also highlighted the enduring appeal and excitement of Australian Rules Football. With its blend of athleticism, strategy, and sheer adrenaline, AFL continues to captivate audiences and inspire generations, cementing its status as one of Australia’s most beloved sporting traditions.