Join the Hydration Revolution with AEFM International and Coolridge Water!

In a dynamic collaboration between Hell Studios, AFM International, and Coolridge Water, a groundbreaking fitness campaign unfolded in the vibrant city of Melbourne. With meticulous attention to detail, both male and female talents were handpicked by Hell Studios to embody the essence of courage and vitality in this electrifying project. Spanning over a day, the campaign took place against the backdrop of a running track and within the invigorating ambiance of a boxing gym environment.

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About This


Coolridge Water stands as a beacon of refreshment and purity in the beverage industry. Sourced from natural springs and subjected to rigorous filtration processes, each drop of Coolridge Water embodies unparalleled quality and freshness. Available in various bottle sizes and packaging formats, Coolridge Water caters to the diverse hydration needs of consumers, ensuring convenience and satisfaction wherever they go. Its crisp taste and uncompromising commitment to excellence have solidified its position as the go-to choice for individuals seeking a revitalizing drink.


Coolridge Water, known for its pure and refreshing quality, becomes an integral part of our fitness campaign. By seamlessly integrating Coolridge Water into our initiatives, we aim to underscore the importance of hydration as a cornerstone of an active lifestyle. Proper hydration is crucial for maintaining energy levels, enhancing physical performance, and supporting overall health, and Coolridge Water provides the optimal solution for our community.

Our campaign, powered by this partnership, strives to educate and motivate people to prioritize their hydration needs. We believe that by promoting the benefits of drinking water regularly, we can help individuals achieve their fitness goals more effectively. Whether it’s during a rigorous workout, a casual exercise session, or even throughout the daily routine, Coolridge Water serves as a reliable companion on the journey to better health.

Talent Selection

Through the lens of AEFM International, the partnership with Coolridge Water transcends mere endorsement; it symbolises a shared dedication to promoting health, fitness, and well-being. By seamlessly integrating Coolridge Water into our fitness campaign, we aim to inspire individuals to prioritize hydration as an essential component of their active lifestyle. Join us on this journey towards optimal hydration and vitality, as we champion the cause of fitness and wellness with Coolridge Water by our side.

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  • Melbourne
  • Male


Ball sports, Board sports, Crossfit +8

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Its a Wrap

Join us on this journey towards optimal hydration and vitality. Together with Coolridge Water, we champion the cause of fitness and wellness, encouraging everyone to embrace a lifestyle that values physical activity and well-being. This partnership is a testament to our commitment to fostering a community where health and fitness are paramount, and where the simple act of staying hydrated can lead to profound improvements in quality of life.

With Coolridge Water by our side, we are not just promoting a product; we are advocating for a healthier, more vibrant way of living. Our shared vision with Coolridge Water is to create a world where everyone has the knowledge and resources to stay hydrated and healthy, making every step towards fitness a step towards a better, more fulfilling life.

The talent we worked with was fantastic. Their professionalism and creativity really made a difference. We look forward to future collaborations