L'URVE and AEFM International Collaborate for Stunning Melbourne Campaign

Photographed on location in Melbourne, this captivating photoshoot and video campaign featured Liv as the central talent, supported by a large crew from L’URVE. The collaboration between L’URVE, the renowned Australian boutique activewear brand, and AEFM International, the premier fitness talent agency in Australia, highlights the perfect blend of fashion, function, and athletic prowess, aiming to attract other major sporting brands seeking exceptional fitness talent for their campaigns.




For this campaign, L’URVE selected Liv, one of AEFM International’s most versatile fitness models. With a strong background in strength training, boxing, and personal training, Liv embodied the vitality, creativity, and positive living that L’URVE stands for. Her dynamic presence and athletic skills brought L’URVE’s stylish and functional sportswear to life, showcasing its versatility and performance


Based in Melbourne, L’URVE is known for its unique fusion of fashion and function. The brand draws inspiration from nature and contemporary color palettes, offering a wide range of activewear including leggings, tops, shorts, and accessories. Designed for a variety of activities such as yoga, dance, and high-intensity workouts, L’URVE’s collections feature limited edition designs with unique detailing and modern styling.

L’URVE’s activewear is crafted from superior fabrics that provide moisture-wicking, structural support, and improved circulation, aiding in muscle recovery. The high spandex content in their world-class nylon fabrics ensures a tightened silhouette, enhancing both performance and aesthetic appeal. These qualities make L’URVE’s apparel not only ideal for workouts but also stylish for everyday wear, allowing wearers to stand out both in the gym and on the street.

Talent Selection

As a global fitness talent agency with over 250 athletic models worldwide, AEFM International is the go-to agency for brands looking to elevate their fitness campaigns. Our models, like Liv, are chosen not just for their physical attributes but also for their ability to authentically represent the brand’s values and connect with the target audience. This collaboration with L’URVE demonstrates the high calibre of talent and professional expertise AEFM International brings to the table.

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  • Melbourne
  • Female


Athletics, Boxing, Gymnasium +4

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Its a wrap

This successful campaign underscores the value of partnering with AEFM International for major sporting brands. By providing top-tier fitness talent, we help brands like L’URVE create impactful and memorable marketing campaigns that resonate with their audience. For brands looking to enhance their next campaign with professional and experienced athletic talent, AEFM International offers unparalleled expertise and a diverse roster of athletes.

For more information on how our talent can elevate your brand’s campaign, please contact AEFM International directly.

The talent we worked with was incredible. Their creativity and professionalism were unmatched. We will definitely rebook for our next campaign. Highly recommended