No Timid Souls Teams Up with AEFM International Talent Management Agency for their GLIDE 360 Range

AEFM International is proud to present this new and exciting collaboration between No Timid Souls, a pioneering activewear brand, and our renowned fitness talent agency.  For our latest collaboration, No Timid Souls has selected several of our standout models to star in their upcoming photoshoot and video campaign. This exciting project aims to capture the essence of boldness and determination that defines the No Timid Souls brand. Our chosen models, each with their unique athletic backgrounds and dynamic personalities, will bring a powerful and inspiring energy to the campaign. Their participation not only highlights their individual talents but also underscores our agency’s commitment to providing top-tier talent that perfectly aligns with our clients’ brand visions. This venture promises to deliver compelling visuals and messages that resonate with audiences, showcasing the strength, diversity, and spirit of both No Timid Souls and our exceptional athletes.

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About This

Campaign

No Timid Souls, co-founded by former Adidas Australia colleagues Kevin Roberts and Tim Jackson, is known for its commitment to innovative fabric technology and sustainability. Their premium sportswear integrates cutting-edge sports science and materials science, resulting in products that not only perform exceptionally but also contribute to environmental sustainability. A key example of their innovation is the Glide360 line, which incorporates anti-microbial silver technology to combat odour, allowing garments to stay fresh even after multiple uses without washing.

Recognising the need for models who not only look the part but also embody the active lifestyle their brand promotes, No Timid Souls turned to us, the leading fitness talent agency. Understanding their vision, we tapped into our extensive network of over 250 elite athletic models, ensuring a perfect match for their campaign. Our rigorous selection process identified models who not only possess the physical attributes but also live and breathe the dynamic, fearless spirit of No Timid Souls. These individuals are more than just faces; they are genuine ambassadors of an active, bold lifestyle. By leveraging our unparalleled expertise and diverse talent pool, we provided No Timid Souls with models who could authentically bring their brand to life, creating a powerful and inspiring narrative for their upcoming photoshoot and video campaign.

Overview

The photoshoot and video campaign, conducted across several iconic Melbourne locations, vividly highlight the dynamic and high-performance nature of No Timid Souls’ activewear. Our models expertly showcased the brand’s latest collections, demonstrating the versatility and functionality of the clothing in real-world fitness scenarios.

From the bustling energy of Federation Square to the serene backdrop of the Royal Botanic Gardens, each setting was carefully chosen to reflect the vibrant lifestyle that No Timid Souls epitomises. Our athletic models, selected for their ability to personify the brand’s ethos, engaged in a range of activities, from high-intensity workouts to casual urban strolls, showcasing the adaptability of the apparel. This campaign not only underscores the superior quality and design of No Timid Souls’ activewear but also reinforces our agency’s commitment to providing top-tier talent who can authentically embody and elevate our clients’ brand messages. Through this collaboration, we successfully brought to life the spirit of adventure, strength, and resilience that No Timid Souls stands for.

From early morning runs along the Yarra River to high-intensity training sessions in state-of-the-art gyms, the campaign captures the essence of an active lifestyle. The selected models were chosen not only for their ability to fit well in the garments but also for their capability to convey the brand’s ethos of inner strength and perseverance.

Talent Selection

The shoot has been a seamless blend of professionalism and creativity. Our models, experienced in both still and video shoots, adapted effortlessly to the demands of the campaign. The synergy between our talent and the No Timid Souls team was evident, resulting in a collection of powerful and inspiring visuals that are set to elevate the brand’s presence in the competitive activewear market.

The campaign also underscores No Timid Souls’ commitment to supporting local talent and their dedication to promoting a healthy, active lifestyle. By utilising our athletic models, they not only showcase their innovative products but also celebrate the community of fitness enthusiasts who embody the No Timid Souls spirit.

Nicholas jumping with with barbell

Nic

  • Melbourne
  • Male

Interests

Athletics, Futsal, Gymnasium +6

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Anneliese

  • Perth
  • Female

Interests

Athletics, Boxing, Pilates +7

View Portfolio
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Mia

  • Melbourne
  • Female

Interests

Athletics, Australian Athletics, Crossfit +6

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UAAntitled 1

Liv

  • Melbourne
  • Female

Interests

Athletics, Boxing, Gymnasium +4

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Its a Wrap

As the campaign rolls out, we are excited to see the impact of these striking visuals. The collaboration between our agency and No Timid Souls exemplifies how local talent and innovative brands can come together to create something truly special. This campaign not only highlights the functionality and style of No Timid Souls’ activewear but also champions the vibrant and diverse athletic community in Australia.

Stay tuned for more updates as No Timid Souls continues to push the boundaries of activewear with their innovative designs and commitment to sustainability. We are proud to play a part in their journey and look forward to many more successful collaborations in the future.

The talent we hired was exceptional in every way. They were punctual, professional, and their work was of the highest quality. Highly recommended