Rugged and Refined: BUNZL's Latest Campaign Showcases Versatile Workwear

In a dynamic new campaign, BUNZL has secured two male talents to showcase the latest Mack® Alloy Range. The photoshoot, set against the rugged terrain of rural Victoria, captures the essence of flexibility and functionality that defines this collection.

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BUNZL, the largest value-added distributor in its market sectors, operates across the Americas, Europe, Asia Pacific, and the UK & Ireland. The Mack® Alloy Range, featuring the innovative articulatedFit system, is designed to provide unmatched flexibility and functionality, making it ideal for both work and casual wear.


The shoot highlighted the versatility of the Mack® Alloy Range, with the models navigating the rugged landscape with ease and style. The sleek design of the clothing seamlessly transitions from demanding work environments to everyday casual settings, underscoring the range’s adaptability.

For fitness models, this campaign emphasises the importance of versatility and the ability to convey the practical benefits of high-performance apparel. The rugged backdrop of rural Victoria not only showcased the durability of the Mack® Alloy Range but also provided a visually stunning setting that enhanced the overall impact of the campaign.

Its A Wrap

As this campaign reaches audiences across various platforms, it is set to inspire and engage those who seek both style and substance in their workwear. BUNZL continues to lead the way in delivering high-quality, versatile apparel that meets the demands of modern work and lifestyle needs.

Amazing talent and outstanding service! We are thrilled with the results and will rebook for our next project. Highly recommend to anyone in need of top talent