Sweat and Strength: Inside Maxine's Latest Photoshoot with Emili and Mia

In an exciting turn of events, Maxine’s brought together fitness models Emili and Mia for a super impactful gym-based photoshoot and video campaign. Organised within just 24 hours, the shoot captured the essence of high-intensity training, featuring the models running on the treadmill, pushing the sled, and powering through on the assault bike.

About This


Based in South Eastern Melbourne, Maxine’s premier Australian sports nutrition brand—joined forces with AEFM International, Australia’s leading fitness talent agency. This partnership was designed to highlight Maxine’s exceptional products through the talents of top athletic models, demonstrating the brand’s dedication to quality and performance.

Maxine’s, a renowned product range for women, offers a variety of fat-burning protein supplements designed to support the hardest trainers. From protein powders and bars to high-protein drinks, Maxine’s ensures that every fitness enthusiast’s nutritional needs are met. Emphasising the importance of burning fat, toning muscles, and boosting overall body performance, Maxine’s products are formulated to deliver optimal results.


Maxine’s is renowned for its extensive range of sports nutrition products specifically designed for women. Their product line includes protein powders, bars, and supplements that help with fat-burning, muscle toning, and overall health. One of their standout products is the Maxine’s Burn Protein Bars. These bars are thermogenic, low in carbohydrates and fats, gluten-free, and perfect for maintaining a healthy diet while supporting fitness routines.

Maxine’s Burn Protein Bars are formulated with high-quality ingredients such as Whey Protein Isolate, Whey Protein Concentrate, and Calcium Caseinate. These ingredients aid in muscle recovery and appetite control, making them ideal for post-training snacks or as part of a fat-burning diet. Additionally, the bars contain Hydroxy Citric Acid and L-Carnitine to enhance fat metabolism and support weight loss.

The shoot not only showcased the incredible athleticism of Emili and Mia but also highlighted the effectiveness of Maxine’s products in supporting rigorous training regimens. The energy and dedication of the models brought Maxine’s brand values to life, demonstrating the power and potential of their comprehensive range of supplements.

Talent Selection

In addition to their high-intensity workout performances, Emili and Mia were also asked to present and speak about Maxine’s products. They shared their personal experiences and highlighted how Maxine’s fat-burning protein supplements benefit women looking to elevate their training. Their authentic testimonials emphasised the ease of integrating Maxine’s protein powders, bars, and high-protein drinks into a fitness regimen, helping women burn fat, tone muscles, and boost their overall performance. Emili and Mia’s insights added a genuine and relatable touch to the campaign, inspiring women everywhere to take their training to the next level with Maxine’s.

Amino Active, the owner of Maxine’s, selected Mia for this campaign due to her impressive professional sprinting background, strength training expertise. Mia’s stunning looks and athletic prowess made her an ideal ambassador for Maxine’s, which aims to support women’s fitness goals through high-quality nutrition products. As a brand ambassador for several companies, Meal Prep Company and LSKD, Mia brought a wealth of experience and recognition to the campaign.

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  • Melbourne
  • Female


Athletics, Australian Athletics, Crossfit +6

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  • Melbourne
  • Female


Athletics, Basketball, Boxing +6

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Its a Wrap

For other fitness models, this campaign is a testament to the exciting opportunities within the industry. It highlights the importance of readiness, adaptability, and the ability to deliver under tight deadlines. Emili and Mia’s performance in this campaign underscores the impact that dedicated and passionate talent can bring to a brand’s message.

As the campaign rolls out across various platforms, it is set to inspire and motivate fitness enthusiasts everywhere. Maxine’s continues to lead the way in providing high-quality nutritional support, empowering women to achieve their fitness goals with confidence and strength.

As a global fitness talent agency with over 250 athletic models worldwide, AEFM International provides unmatched expertise in connecting brands with top fitness talent. This successful campaign with Maxine’s highlights the agency’s ability to deliver impactful and memorable marketing campaigns, appealing to other major sporting brands looking to elevate their advertising efforts.

For brands seeking to enhance their next campaign with professional and experienced athletic talent, AEFM International offers unparalleled expertise and a diverse roster of athletes.

The talent provided was exceptional. They delivered high-quality work and were incredibly professional throughout. We couldn’t be happier