Unleash Your Urban Style: Fitness Models Take Melbourne by Storm with LG TONE Free Earbuds

LG has always been a pioneer in innovation, and their latest campaign stands as a testament to their commitment to excellence. For the global launch of the new LG TONE Free T90 earbuds, they turned to AEFM International, Australia’s leading agency for fitness campaigns. Renowned for our top-tier athletic models, AEFM was the natural choice to breathe life into this campaign. Leading the charge was Rachel, an Australian-born fitness enthusiast renowned for her natural running style and dynamic presence.



Set against the backdrop of Sydney Harbour, the television commercial and photoshoot seamlessly blended urban style with natural beauty. Rachel’s athletic prowess took centre stage as she effortlessly showcased the LG TONE Free T90 earbuds across a variety of settings, from the bustling city streets to the serene surroundings of Sydney Harbour and the metro underground walkways.

The campaign aimed to showcase the versatility and advanced features of the TONE Free T90 earbuds, the first in the world to offer Dolby Atmos and Dolby Head Tracking technology. These earbuds provide an immersive audio experience, perfect for fitness enthusiasts who demand high-quality sound during their workouts. With adaptive ANC feature and Meridian Audio Technology, users can enjoy music with clarity and without disturbance from ambient noise.


A standout feature of the TONE Free T90 earbuds is their water-resistant design, making them ideal for active users who need durable, reliable audio equipment. Whether running in the rain or sweating it out at the gym, these earbuds can handle the elements without compromising performance.

Rachel’s vibrant energy and fitness expertise perfectly encapsulated the essence of the campaign. Whether she was sprinting along the picturesque paths of Sydney Harbour or navigating the urban jungle, Rachel showcased the seamless integration of the TONE Free T90 earbuds into an active lifestyle. The captivating stills and video content from the campaign will be utilised worldwide, with Rachel as the face of LG’s latest innovation.

Talent Selection

Rachel proved to be an outstanding choice for our recent LG campaign, bringing a unique blend of experience and professionalism to the table. As a mature female athlete, Rachel exemplifies the qualities that align perfectly with what LG values strength, grace, and authenticity.

Her striking appearance and articulate nature were exactly what our client sought. On set, Rachel was incredibly efficient, showcasing an impressive ability to adapt and follow directions with ease. Her dedication and skill not only made the shoot smooth and enjoyable but also ensured that the final product exceeded expectations.

Rachel’s performance underscores her value as a model who can connect with audiences while embodying the brand’s message. Her work on this campaign highlights her versatility and reliability, making her a standout choice for future projects.

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Rachel C

  • Sydney
  • Female


Athletics, Crossfit, Gymnasium +7

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Its a wrap

This campaign goes beyond mere advertisement; it’s a celebration of fitness, technology, and style. By selecting Rachel and partnering with AEFM International, LG has crafted a powerful message that resonates with fitness enthusiasts worldwide. The TONE Free T90 earbuds aren’t just about listening to music; they’re about enhancing every moment of your active life with exceptional sound quality and cutting-edge technology.

So, whether you’re hitting the pavement, exploring the great outdoors, or simply soaking in the city vibes, LG’s TONE Free T90 earbuds are designed to keep up with your lifestyle. With Rachel leading the charge, this campaign is poised to inspire and captivate fitness lovers everywhere, proving that with the right gear, you can conquer any environment.

The talent we worked with was outstanding. They were professional, talented, and contributed greatly to the success of our event. Thank you