Be Active, Be Strong, Be Confident
Discover what it takes to become a fitness model, to work with top brands, creative ad agencies, and casting directors.
Since 2014, AEFM International has led Australia’s sports and fitness modeling industry, representing top-tier athletes and fitness professionals. Our talent excels in track and field, martial arts, gymnastics, team sports, and more, bringing authenticity and power to every campaign.
We connect premium fitness models with leading sports brands, activewear labels, creative agencies, and production companies, delivering high-performance talent for advertising, digital content, and commercial shoots. Trusted by top brands, we ensure every project embodies strength, precision, and athleticism.
At AEFM International, we are looking for individuals who live and breathe fitness year-round, those who prioritise health, strength, and an active lifestyle. Whether you’re an athlete, personal trainer, or fitness enthusiast, your dedication to staying in peak condition makes you a great fit for sports and fitness modeling. If you maintain a disciplined training routine, eat clean, and have strong on-camera presence, you could secure opportunities with leading activewear brands, fitness campaigns, and sports productions.
Gaining as much experience at the beginning of your career is incredibly important. Networking and sharing your work with other photographers and videographers is a great way to see how others are working, especially when you are just starting out.
When you are just starting out in the industry, you’ll hear a lot of terms thrown around that might seem like confusing jargon. One of these common terms is TFP (Time For Print) or Collaboration, which refers to unpaid work where talent and photographers exchange services to build their portfolios.
Social media is a powerful tool for building your personal brand, showcasing your fitness lifestyle, and sharing the exciting projects you’re involved in with our agency. Consistently posting high-quality content helps attract brands, casting directors, and new opportunities in the industry.
As a model, availability is key to success. Attending castings and bookings consistently increases your exposure, builds industry relationships, and strengthens your personal brand. The more opportunities you take, the greater your chances of securing high-profile campaigns and long-term success.
Ultimately, the client has the final say on who is booked for their shoot or campaign. Models can be hired through talent agencies, casting calls, or direct bookings by brands. Client preferences and project needs guide the decision.
Looking exceptional is one of the best ways to make a great first impression, so always allow plenty of time to prepare for your job or casting. This includes ensuring your wardrobe, hair, makeup, and mindset are perfectly aligned.
Always arrive at your job 15 minutes before the start time. For castings, aim to arrive 25 minutes early to check in, settle, and review details. Arriving early demonstrates punctuality, professionalism, and respect for supervisors, ensuring smooth collaboration.
As a contractor, you must have an ABN (Australian Business Number) to get paid. This unique identifier is necessary for tax purposes, allowing legal invoicing. Without one, businesses withhold tax at a higher rate, affecting your income.
Creator content rates vary by deliverable and audience size. As a guide, rates start from $100 per video and $30 per photo, with extended usage quoted separately.
Active4Reel is a platform that connects health and fitness brands with fitness influencers to create authentic user-generated content (UGC) that resonates with audiences.
Active4Reel works with real fitness influencers who create content based on their own training and fitness experiences, ensuring authenticity and relatability.
Active4Reel produces raw and organic content captured on smartphones by fitness influencers.
User-generated content enhances engagement, influences purchasing decisions, and builds trust with your audience by providing genuine, relatable stories and experiences.
Pricing varies based on the influencer’s follower count, starting from $100 for a video and $30 for a photo for influencers with 1,000 – 10,000 followers, scaling up to $5,000 for a video and $1,000 for a photo for influencers with over 1,000,000 followers.
Yes, for exclusive content usage or additional rights, consider adding a 20-30% premium to the fixed prices.
Yes, fitness influencers can post content on their own pages, with pricing available upon application.
The pricing includes standard usage rights for the created content.
Active4Reel works with a wide range of health and fitness brands looking to create impactful marketing campaigns.
Contact Active4Reel to learn more about their services and pricing and start your journey toward deeper engagement and stronger connections.
Active4Reel has a diverse range of fitness influencers in their database, ready to produce authentic high-quality content for your brand.
Active4Reel provides tools, trend insights, and personalised guidance to help fitness influencers grow their audience and create impactful content.
Active4Reel prioritises authenticity, efficiency, and staying ahead of industry trends to ensure brands stand out with high-quality, relatable content. We also make it super simple for clients, allowing them to purchase videos individually.
We ask clients to submit a clear brief and any inspirational materials. Additionally, we provide guidance throughout the process, and clients have the ability to review and comment on the content, ensuring it meets their expectations.
The mission of Active4Reel is to bridge the gap between fitness brands and their audiences with authentic high-quality content.
Active4Reel is led by Jason Shepherd, Founder of the leading Athletic Agency, and is supported wholly by AEFM International.
Active4Reel aims to be the leading platform for fitness user-generated content Globally, offering innovative solutions for creating impactful marketing campaigns. We aim to have over 1,000 fitness influencers on our books and work with all of the top 250 fitness companies globally. Active4Reel strives to be the leading platform for fitness user-generated content worldwide, offering innovative solutions for creating impactful marketing campaigns.
Health and fitness enthusiasts can join Active4Reel by connecting with the platform to expand their reach, connect with top brands, and create impactful content.
Brands benefit from authentic content that builds credibility, trust, and a loyal following, making their marketing efforts more effective and impactful.
Payment varies based on your follower count. For influencers with 1,000 – 10,000 followers, it starts from $100 per video, and it can go up to $5,000 per video for influencers with over 1,000,000 followers.
The time required to create a video depends on the brief’s complexity. Generally, it can take anywhere up to one or two hours including planning, filming, and editing.
You can join Active4Reel by connecting with us through our platform. We will guide you through the process of becoming an influencer in our network.
Yes, you can create videos while working or studying full-time. We offer flexible opportunities that can fit around your schedule.
You will be creating authentic user-generated content for health and fitness brands, including workout videos, product reviews, tutorials, and more.
Yes, Active4Reel provides guidance and support throughout the content creation process, including briefs and feedback from clients.
No, you can use your smartphone to capture raw and authentic content. However, having good lighting and clear audio can enhance the quality of your videos.
You can submit your completed videos through the Active4Reel Platform, where clients will review and provide feedback if necessary.
The rights to the content will generally belong to the client, but this will be specified in the brief. For exclusive usage or additional rights, you may receive a premium.
Payments are processed through the Active4Reel platform. Once your content is approved by the client, payment will be released according to the agreed terms.
You can join Active4Reel by connecting with us through our platform. We will guide you through the process of becoming an influencer in our network.
Yes, you can create videos while working or studying full-time. We offer flexible opportunities that can fit around your schedule.
You will be creating authentic user-generated content for health and fitness brands, including workout videos, product reviews, tutorials, and more.
Yes, Active4Reel provides guidance and support throughout the content creation process, including briefs and feedback from clients.
No, you can use your smartphone to capture raw and authentic content. However, having good lighting and clear audio can enhance the quality of your videos.
You will submit your completed videos direct to Active4Reel, where clients will then review and provide feedback if necessary.
The rights to the content will generally belong to the client, but this will be specified in the brief. For exclusive usage or additional rights, you may receive a premium.
Payments are processed through the Active4Reel. Once your content is approved by the client, payment will be released according to the agreed terms.
The very first step is making the decision yourself as to whether you want to explore this type of modelling. It takes dedication to be a fitness model. Your lifestyle will dictate on whether you are a suitable candidate.
You can apply at any age. If you’re under 18, you’ll need a parent or guardian’s written consent.
First you need to read and familiarise yourself with “About AEFM” to make sure this is an organisation you want to be represented by. Following this you will need to ‘Read and acknowledge’ our Terms & Conditions. To join AEFM please go to the following link and submit your information https://www.aefm.com.au/be-discovered/. We review every application and respond within 2–3 working days.
We have professional photographers in all states throughout Australia, and a team to help you assemble a portfolio.
A representative from AEFM will respond via email or by telephone within 2–3 working days.
Joining is free. We earn commission only when you book paid work. If you don’t have professional images, an optional studio portfolio shoot is available in Melbourne for $1,320 inc. GST, payable before the shoot. Many applicants are accepted on their existing photos and social content alone. A portfolio shoot is never a condition of joining.
Yes, each photographer works as an independent sub-contractor. Each shoot depending on location is charged, these costs are disclosed within the BE DISCOVERED information.
Both yourself and AEFM will receive your 10 x edited images. We then add your images to our official website (aefm.com.au), and are broadcast to our database.
No.
Yes. AEFM books promotional and event talent for brands nationally. Tell us in your application if you’d like to be considered for promotional and event work.
All states within Australia.
A professional portfolio is essential for several reasons. First, as an agency, we need to see how you perform in front of the camera. The feedback from our trusted photographers helps us accurately assess your potential and showcase your best qualities. Second, we have established agreements with our photographers, meaning there are no copyright issues with your images. This allows us to market you confidently and maximize your exposure to potential clients.
The onboarding process includes selecting a mood board for your shoot and uploading images of the outfits you plan to wear. This ensures a well-prepared and professional portfolio that aligns with industry standards.
Yes, in short it is $1320.
Absolutely! AEFM will arrange and collaborate with a professional photographer to ensure your portfolio is of the highest quality and meets industry expectations.
We connect our talent with incoming assignments, ensuring that you’re matched with opportunities that align with your skills and experience.
AEFM models have the chance to work with top fitness brands, global sporting companies, and participate in marketing, advertising, film, and television campaigns.
Start by completing the pre-sign-up questionnaire, which helps us gather important details for your professional portfolio shoot and onboarding process.
We have professional photographers in all states throughout Australia, however, this professional studio Shoot is only available in Melbourne at this stage.
The cost for a professional portfolio shot in studio is $1320 inc GST
No
We meticulously guide you through the mood board you’ve chosen, methodically refining each pose or dynamic movement before capturing it. Feedback is provided along the way, allowing for adjustments to ensure everyone is satisfied before finalising the shot.
We sign talent under the age of 18, however, you must have your parent or guardian’s consent.
We require payment 7-days in advance to secure your booking. AEFM will send out the account details for you to make the payment. Note we do not offer post shoot payment plans, nor do we offer deducting the amount from your first modeling assignment.
120 minutes
A professional hair make up artist artist will be appointed to your Shoot
The only legitimate way to apply is directly through our official website at https://www.aefm.com.au/be-discovered. Complete the application form and a member of our talent team will review your submission and respond within two to three working days.
We represent talent who are already active in the fitness and athletic industry. You don’t need modelling experience, but you do need to be working professionally in fitness as a personal trainer, athlete, coach, or brand ambassador and be ready for commercial work.
We operate on a commission basis. We only earn when you earn. There are no upfront joining fees or hidden costs.
Commercial campaigns, TVCs, activewear and sports brand content, health and wellness shoots, and corporate fitness lifestyle projects across Australia and the UK.
Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra, Bendigo, Sunshine Coast, Central Coast, and expanding into Manchester and London. Talent on our roster can be considered for campaigns across all markets.
We review all applications and will contact you directly if your profile matches our current client needs. Due to application volume we cannot respond to every submission.
Not necessarily. If your social media and existing content clearly demonstrates your look, athleticism, and professionalism, that is often sufficient for an initial assessment.
Yes, in some cases. If your existing representation is in a non-competing market, we are open to a conversation. Contact us directly
Apply through our talent application form with a few current photos and your athletic or fitness background. Our team reviews every submission and reaches out directly if there’s a fit: no professional portfolio required to apply.
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