Hair and Make-Up

Professional hair and makeup for fitness shoots enhance the natural beauty of athletes. We use lightweight foundation, subtle contouring, and highlighting to achieve a healthy glow. Eyes and lips are kept neutral with waterproof, sweat-resistant products to ensure long-lasting wear. Nails are clean and well-manicured with neutral or clear polish for a polished look. Hair is styled simply and neatly with flexible hold products to withstand physical activity. Our technical expertise guarantees that athletes maintain a natural and relatable appearance, perfectly suited for high-intensity conditions and various lighting settings, ensuring they look their best throughout the shoot.



The powerhouse behind the scenes, sculpting bodies and faces into masterpieces with seven years of training and industry experience under her belt.

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Exceptional Hair and Makeup Services

Our comprehensive hair and makeup services are designed to meet the unique needs of fitness brands, casting directors, and related industries. Our team of experienced hair and makeup artists ensures that every talent is camera-ready, enhancing their natural features to align perfectly with your brand’s aesthetic and campaign objectives.

Recent Projects

Tailored Styling and Industry Knowledge

Our artists specialise in creating customised looks that fit the specific needs of your campaign, whether it’s for a photo shoot, commercial, or live event. Each look is meticulously crafted to ensure a polished and professional final result. Our team takes into account the unique requirements of your project, including the setting, lighting, and overall theme, to design hair and makeup styles that enhance the visual impact of your content. By focusing on the finer details and maintaining a cohesive aesthetic, we ensure that the talent not only looks their best but also aligns perfectly with your brand’s vision, making your visual content truly stand out.

For fitness shoots, it’s essential that makeup remains intact despite physical activity and perspiration. At AEFM International, we use high-performance, sweat-resistant products that provide long-lasting coverage and maintain a fresh, matte finish. These top-tier products ensure that your talent’s makeup stays put, even during the most intense workout scenes, allowing them to look flawless and camera-ready throughout the shoot. This approach guarantees that the final visual content is professional, polished, and highly impactful.

Understanding the importance of skin health, AEFM International opts for breathable, non-comedogenic formulas that allow the skin to breathe while providing excellent coverage. These carefully selected products help prevent clogged pores and irritation, ensuring that the skin remains clear and healthy even under heavy makeup. By prioritizing skin-friendly options, we ensure that your talent feels comfortable and confident throughout the shoot. This approach not only enhances the overall experience for the talent but also contributes to a flawless and natural-looking finish, making your visual content even more impactful and appealing.

Summary of Videographer Qualifications

  • Professional Training
  • Experience in Sports and Fitness Environments
  • Expertise with High-Performance Products
  • Dermatological Awareness
  • Continued Education

Recent commercial projects

Check out some of our most recent commercial videography projects that have successfully captured the spirit of fitness and athleticism, elevating brands to new heights. From high-intensity workouts to serene yoga sessions, our videos tell powerful stories that connect with audiences on an emotional level.

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Gymnastics Meets Style: Anika Takes Centre Stage in Active Basics’ Latest Launch

Anika was selected for Active Basics' latest campaign due to her exceptional athletic skills, striking appearance, and strong connection with the target audience. As a gymnast specialising in high beam and handstands

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Rockwear new logo Oct 2023

From Gymnastics to Fitness Icon: Lucinda Shines in Rockwear’s New Sports Bra Launch

Rockwear showcased their activewear's performance by having Lucinda sprint up stairs, perform backflips, jumping over hurdles. Filmed at Sydney's Olympic Running Track this high-impact campaign, set to air on TV and online.

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Strength in Representation: AEFM Powers Celsius Campaigns in Rebel Stores

AEFM's involvement, providing highly skilled models who embody the spirit of health and fitness, has ensured that each campaign resonates well with the target audience, boosting the brand's reputation and market position.

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We’re proud to be working with brands across Australia

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Ready to commission your next campaign

Browse through our extensive portfolio of available models and actors ready to bring your vision to life. Select by State, Gender, or Sport, and explore their profiles to find the perfect fit for your campaign. Get in touch with us to start planning your next commercial videography project today.