Our Services

AEFM is a full-service agency offering talent that is exclusive to our agency. We have a team of talented fitness commercial photographers, videographers, drone operators, hair and make-up artists, voiceover, photography studios, and much much more.

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Commercial Photography

Commercial fitness and athletic photography is a specialised field that captures high-quality images to promote fitness brands and products on a global scale. This photography style is essential for marketing campaigns, showcasing athletic apparel, equipment, and healthy lifestyles in a visually compelling way. It requires expertise in lighting, motion, and composition to highlight the strength, agility, and energy of athletes and fitness models.

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Commercial Videography

Commercial fitness and athletic videography specialises in creating impactful video content to market fitness brands and products on a global scale. This field is vital for advertising campaigns, capturing the dynamic nature of athletic performance and fitness lifestyles. It demands proficiency in lighting, motion, and composition to effectively portray the energy, strength, and agility of athletes and fitness models. Through engaging and visually striking videos, videographers help brands build strong connections with their target audiences, enhance brand recognition, and drive global consumer engagement.

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Hair and Make-Up

Professional hair and makeup for fitness shoots enhance the natural beauty of athletes. We use lightweight foundation, subtle contouring, and highlighting to achieve a healthy glow. Eyes and lips are kept neutral with waterproof, sweat-resistant products. Nails are clean and well-manicured with neutral or clear polish. Hair is styled simply and neatly with flexible hold products to withstand physical activity. Our technical expertise guarantees that the athletes maintain a natural and relatable appearance, perfectly suited for high-intensity conditions and various lighting settings.

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Voice Overs

We recognise the critical role of Voice-over in commercial fitness and athletic videography. VoiceOver adds depth and clarity to our visual content, providing essential information, context, and narrative that enhance viewer engagement and understanding. A well-crafted VoiceOver highlights key product features, conveys brand messages, and evokes emotions, making our content more impactful. By complementing the visual elements, VoiceOver ensures that our audience receives a cohesive and comprehensive message, ultimately driving brand recognition and consumer response.

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User Generated Content “Influencer”

At our company, we deeply appreciate User-Generated Content (UGC) for its authentic and personal touch in our fitness marketing efforts. UGC includes photos, videos, reviews, and social media posts created by our customers, showcasing their genuine experiences with our fitness products. This content not only builds trust and credibility but also creates a vibrant community around our brand. By encouraging and sharing UGC, we amplify our customers’ voices, boost engagement, and gather valuable insights to continually refine and enhance our brands offerings.

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Exclusive Talent & End to End Services

Our talents are exclusive to our agency and are available for all types of Fitness Lifestyle Projects. We pride ourselves on finding the best talent for each project based on your needs. AEFM is a full-service agency offering talent that is exclusive to our agency. We have a team of talented fitness commercial photographers, videographers, drone operators, hair and make-up artists, voiceover, photography studios, and much much more.


At AEFM, storyboarding is essential to bringing our fitness campaigns to life. It’s where the real story begins. We work closely with our clients to outline each scene, capturing the energy and unique qualities of our fitness talent. This visualisation process helps us detail every shot, transition, and key visual element, ensuring a smooth production and a final product that aligns perfectly with our client’s vision. By focusing on these details early, we create engaging, high-quality content that resonates with audiences and makes a significant impact.


Developing a robust strategy is crucial to the success of our fitness campaigns at AEFM. We start by deeply understanding our client’s goals and target audience. Through thorough market research, we identify trends and opportunities within the fitness industry, enabling us to craft relevant and impactful campaigns. Setting clear, measurable objectives for each campaign. Collaboration is central to our strategy development, as we align our plans with our clients’ visions, incorporating their feedback at every stage. This meticulous approach ensures that every campaign we undertake delivers outstanding results.

Art Direction

Art direction is key to creating captivating fitness campaigns at AEFM. We begin by understanding the client’s brand and goals and translating this vision into visual concepts that resonate with the target audience. Our experienced art directors develop a unique visual style, using mood boards and style guides to ensure every detail, color, typography, imagery, and video footage, works seamlessly together. By focusing on these elements, we produce visually appealing content that highlights our fitness talent’s strengths and effectively communicates the brand’s story, making each campaign stand out and leave a lasting impression.


Our copywriting complements our visual elements, ensuring a cohesive and impactful message. We start by understanding the unique voice and objectives of each client. We then create engaging and persuasive copy that highlights the strengths and stories of the brand. Our writing resonates with the target audience, making the message clear and compelling. Whether for social media, websites, or promotional materials, our copy attracts attention and effectively conveys the intended message, leaving a lasting impression.

Graphic Design

Graphic design is a cornerstone of our campaign success at AEFM. We meticulously align each design element with our client’s brand and objectives to create visually cohesive and impactful results. Our experienced graphic designers focus on layout, typography, color schemes, and imagery to produce striking designs that effectively communicate the brand’s story. From social media graphics and website visuals to print materials and promotional content, our designs engage audiences and leave a lasting impression. This professional approach ensures that every campaign is aesthetically pleasing and strategically aligned with the client’s vision and goals.


We leverage our existing cutting-edge production technology, including the latest gimbals, 8K cameras, and drones, to produce high-quality, visually stunning content. By utilising these advanced tools, we capture dynamic and intricate movements crucial for fitness campaigns and other high-energy productions. This technological edge allows us to showcase the exceptional skills and physicality of our fitness talent, delivering captivating and professional content that stands out in the competitive market.

Innovative Filming Techniques

To capture the unique and intense movements characteristic of the fitness industry, AEFM employs innovative filming techniques. This includes using action cameras, drones, and compact mirrorless cameras to achieve unique perspectives and dynamic shots. These techniques enable us to create visually engaging content that stands out. By staying ahead of technological trends and continuously exploring new methods, we provide our clients with cutting-edge production services.

Efficient Post-Production Process

Post-production is where the final product comes to life. AEFM uses state-of-the-art editing software and experienced editors to ensure the post-production process is efficient and produces high-quality results. This stage includes color correction, sound design, and special effects to enhance the overall production value. By prioritising post-production, we ensure that the final product is polished and meets the highest industry standards.

Scalable and Flexible Production Solutions

Our scalable and flexible production solutions to cater to our clients’ diverse needs. Whether it’s a small-scale shoot or a large-scale campaign, we tailor our services to meet the specific requirements of each Assignment. This flexibility allows us to accommodate a wide range of budgets and timelines, making our production services accessible to all clients. Focusing on these key areas enhances our production capabilities, offering clients innovative, high-quality, and efficient production services that set us apart from the competition.

Audio Production

Audio production is a critical component of our multimedia campaigns at AEFM, ensuring that every sound element enhances the overall impact. We understand the specific audio needs of each project, whether it’s background music, voice-overs, sound effects, or ambient sounds. Our skilled audio engineers and producers use state-of-the-art equipment and software to create high-quality audio that complements the visual elements and narrative of the campaign. By meticulously editing and mixing, we ensure clarity, balance, and emotional resonance in every audio piece. This professional approach guarantees that our campaigns are not only visually appealing but also sonically engaging, providing a rich, immersive experience for the audience.

Client Collaboration and Feedback

We believe in maintaining a personal touch throughout the production process. We ensure that our client’s visions are realised by keeping open lines of communication from start to finish. Regular updates and review sessions are conducted to gather feedback and make necessary adjustments. This collaborative approach ensures that clients are actively involved in every step of the production, leading to a final product that perfectly aligns with their expectations and objectives. By prioritising client collaboration and feedback, we create a partnership that values client input and delivers a polished, high-quality outcome.

We are the only athletic agency here in Australia that offers all these services under one roof. We pride ourselves on our exceptional professionalism, unmatched experience, and dedication to building high-performing campaigns that deliver on your vision.

Our vast range of expertise

When you work with AEFM International, we want to make sure that your marketing content is as successful as it can be. We know that launching a campaign is not always easy. That’s why we are here to help you every step of the way.

We can provide you with experienced talent, commercial photographers, videographers, drone operators, stylists, hair and makeup artists, voiceover, and photography studios. We are not just about providing talent, our team is highly professional, and is able to ensure your campaign is successful in its own right.

If you need help getting started or have any questions about our services please don’t hesitate to reach out!

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Hire the best fitness talent in Australia

Are you looking to hire a fitness model in Australia? You are in the right place.

Our talent management team works hand-in-hand with you to achieve the best possible results.

Start by browsing our available talent on the page ALL TALENT, then shortlist the model(s) that you are interested in. When you are ready to call them for casting, go to your MY LIST, and select BOOK CASTING. This is a seamless process that can be completed within minutes.

Our friendly talent managers are here to answer your questions and help you find what you are looking for. 

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Ready to commission your next campaign

Browse through our extensive portfolio of available models and actors ready to bring your vision to life. Select by State, Gender, or Sport, and explore their profiles to find the perfect fit for your campaign. Get in touch with us to start planning your next commercial videography project today.