Strong is the new skinny™

Getting your foot in the door….

A successful fitness model’s portfolio consists of imagery of the same high quality as advertising campaigns from leading athletic brands like Nike, Under Armour and Reebok. AEFM International requires your photographic portfolio to be of the same high standard.

To achieve this level of professionalism, you, the fitness model, must have a dynamic portfolio. This portfolio will contain a range of perfectly executed shots, with dramatic angles and lighting which will carve out your physique and accentuate your physical skill as well as the cut and fit of the featured garment.

Fitness modelling is a unique genre and there is never going to be one exact ‘look’ or ‘type’ that every brand or company will desire. Therefore, your portfolio should effectively reflect the versatility of your fitness specialities, talents and poses to maximise your broad appeal so you will be considered for any particular booking.

The combined result of your look, style and movement, and the techniques employed by our photographers, will be a beautiful portfolio demonstrating the very best of what you have to offer.

Creating a positive, fun environment

Your first AEFM photo shoot will be a lot of fun. Our photographers will be there to help you feel relaxed and comfortable, and guide you on how to pose and move. Even though you are there to work, it should be a positively challenging experience where you will learn lots about the photographic aspect of the job and how to create an elite campaign.

Hand-selected Photographers

We have partnered with some of the best photographers Australia has to offer to facilitate your success. Our photographers are hand-picked for their professionalism, timely production and clear communication. They are on hand and ready to travel to your location or studio.

Global Usage Rights

AEFM International have negotiated the ‘worldwide image usage rights’ to your shots, on your behalf. This means we receive, both the high and low-resolution images and Polaroids, free from any watermarks, and more importantly with no constraints as to where we are able to market you across the globe.

Professional Portfolio

Prior to your photo shoot, you will select your own personal mood board. This is a great way for the photographer to get a feel for the look you will be going for on the day along with your skill set.

Your mood board will consist of 6 high impact movements shots and 6 static shots. During this process, you will also need to choose 5 separate clothing changes for the photo shoot and upload those shots onto your mood board too.

The duration of your photo shoot is 120 minutes. If it is your first shoot, you do not need to know how to pose as your photographer will direct you but you do need to have practised the poses and movements required beforehand.

After your photo shoot is complete, you will receive 12 high resolution, retouched images and your Polaroids.

On receipt of receiving your measurements and short biography, AEFM International shall then create your live profile on our official website. Your Digital Composition Card will be forwarded, along with your availability to fitness brands, advertising agencies and casting agencies.

Cost of Portfolio $850

Talent testimonials

Questions in relation to your Photo Shoot

Which states do AEFM offer professional portfolio shoots?

We have professional photographers in all states throughout Australia, and a team to help you assemble your first professional portfolio.

How much does a professional portfolio cost?

The cost for a professional portfolio is $850

Will I need to able to pose in order to do my first portfolio photo shoot

No, as a beginner you do not need to know the basics as our photographer will direct you during your portfolio shoot.

How long does the shoot take?

120 minutes

Where will the photo shoot take place?

We use a variety of locations throughout Australia. Upon being assigned a photographer, he or she will disclose the location, and send you the address and meeting point.

Do AEFM supply fitness garments for the photo shoot?

No, as the talent, you will bring a selection of fitness apparel to your shoot. We ask that you bring a minimum of 5 sets (top and bottoms) and two pairs of running shoes.

Am I able to bring fitness accessories to my shoot?

Feel free to bring along items such as skipping ropes, boxing gloves, dura bands, medicine balls, anything that will assist in capturing the right picture.

What are the next steps after my Professional Photo Shoot?

Both yourself and AEFM will receive 12 x retouched images and your polaroids. We will then create your profile, bio, measurements on our official website. We will also send out your look book to our database which consists of fitness brands, casting directors and Ad Agencies.

Previous Work

We work closely with a wide range of brands, companies from different sectors both here in Australia and Internationally.