We understand that it’s critical to your campaign that the final shots match the style you envisioned.

Our commercial

We’ve partnered with some of the best photographers to empower your success. Our photographers are hand-selected for their professionalism, timely production and talent communications and are on-hand ready to travel to your location or studio.

for talent

For our talent, an AEFM photoshoot is a lot of fun. Our photographers will help you to feel comfortable and guide you on how to pose and move. While you’re there to work, it should also be a positively challenging experience where you’ll learn lots about the photographic aspect and the creation of elite campaigns.

All of our photographers:
  • Have industry experience
  • Have shot in high pressure environments
  • Are able to direct talent effectively
  • Are available to travel interstate or internationally (pending availability)
  • Can work toward strict deadlines
  • Have experience in PS and AI.

Fitness photography for top talent

A successful fitness models portfolio consists of imagery of the same, high quality as advertising campaigns from leading athletic brands like Nike, UnderArmour and Reebok.

To achieve this level, the portfolio must contain a variety of dramatic angles, both wide and telephoto. Fast shutter speeds will capture you in motion and tailored lighting will emphasise physique and prowess.

The combined result of posing knowledge, movement and the techniques employed by our photographers will be a beautiful portfolio demonstrating the very best on offer.

What should a models
portfolio contain?

A model’s portfolio is their first impression to an agency and talent seeker. For this reason, the importance of a professionally shot portfolio can’t be overstated. When putting together a portfolio it’s integral that we do so in a way that reflects the type of modelling we will be engaging in. For those seeking to join AEFM, the portfolio also needs to showcase your health and fitness prowess, and athleticism.

A well-assembled portfolio not only demonstrates professionalism but can be the difference in making it in the industry.

What should a models portfolio contain image

Fitness garments

A selection of specially selected fitness garments and footwear is crucial to the preparation of a successful shoot. Well-fitting garments can be the difference between an amazing shoot and simply another image. Garment selection needs to compliment the talent and the environment they’ll be showcased in.


One of the most important aspects to shooting your portfolio is finding a meaningful location that compliments your sport. This also informs the equipment and props you’ll need to bring, the time when your shoot commences and the type of lighting the photographer will use.

Fitness shoot structure

How we coordinate our shoots to ensure the best quality for casting opportunities.

  • 2 locations2 locations
  • 5+ garment changes5+ garment changes
  • Sports action looksSports action looks
  • Your specialised sport looksYour specialised sport looks
  • Activewear/sports casual looksActivewear/sports casual looks
  • HeadshotHeadshot
  • 2-hour shoot2-hour shoot
  • 12 final image edits12 final image edits
woman in gym holding medicine ball
ossie breakdancing in blue tank top and ripped jeans
toned man playing keepy up football
toned man press up jumping
woman leaning against wall with pink sportwear

Talent testimonials

Read what our past talents have said about AEFM photographers