Starting out as a fitness model

Be Active, Be Strong, and Be Confident.

Welcome to AEFM International

AEFM International is a boutique agency specialising in the sports and lifestyle market. We have been operating since 2014 and have grown to become one of the most respected agencies in our industry. We represent several hundred models Australia-wide, providing them with opportunities to work with top brands, creative ad agencies, and casting directors. 

Our models are regarded as the best in the industry, proficient in sports such as track and field, martial arts, ball sports, gymnastics, and more. We work with a range of clients including fitness and lifestyle companies, and luxury brands but we also work directly with creative agencies and production companies that specialises in the fitness niche. Our fitness talent are also highly skilled in their respective genres, ensuring that all of our clients receive the highest caliber of talent.

Table of Contents

  1. Welcome to AEFM International 
  2. Model Development 
  3. Networking 
  4. Social Media 
  5. Being available 
  6. Getting booked
  7. Before your job
  8. Arriving at your job
  9. While on the job
  10. Finishing your job & Getting Paid

Model Development

Gaining as much experience at the beginning of your career is incredibly important. Networking and sharing your work with other photographers and videographers is a great way to see how others are working, especially when you are just starting out. We recommend organising 4 to 5 photo shoots during the first few weeks of starting at AEFM. Plus it will enable you to get some great shots for use on your social media accounts and within your AEFM portfolio.

We have a network of contacts that we source a large portion of our work from, but the best way to make new ones is by reaching out directly to brands. By sending a copy of your digital composition card, or your top 10 hero images from your portfolio to them directly, via IG or Facebook. It will increase our chances of securing more work. Not only will you be able to gain additional work, but it will also allow you to build valuable contacts and get your name out there. In addition to shooting with new up-and-coming photographers, we encourage you to actively join Facebook Groups and events. When it comes to meeting new photographers and videographers in person, there are plenty of networking events in each state throughout Australia where creatives gather from time to time.


When you are just starting out, you’ll hear a lot of terms thrown around that might sound like they are just jargon. One of these terms is TFP (Time For Print) or Collaberation. In an arrangement like this, the model and photographer agree to mutually share their expertise with one another. The photographer will generally agree to provide the model with a selection of the best photos of the shoot to use for their portfolio in exchange for the photographer also being able to use the photos for theirs.

Networking is an important part of any career, and it is especially important in the fitness modeling field. In addition to collaborations, we encourage you to reach out to fitness companies directly and send them a copy of your digital composition card. Not only will you be considered for future work, but it will also allow you to build valuable contacts and get your name out there.

Things to consider:
  • Be polite, respectful and most of all be punctual
  • Be professional at all times.
  • Most castings only last for 5 to 10 minutes
  • It is important to keep learning
  • Not all castings you attend, you will win
  • Prepare a mood board each time you shoot

Social Media

Social Media is an amazing tool for promoting your own personal brand as well as sharing the great work you’re doing with our agency. In addition, it’s a great tool for networking with photographers and other talent for possible collaborations. It is crucial that you take care of what you post on your public profile and maintain a level of professionalism. This means no racism, nudity, bullying, vulgarity, or anything else that could harm AEFM International or your own brand.


Modeling & acting job postings. Great place to network and find work. Here’s how to get set up:

1. Sign up for free.
2. Upload your profile picture and bio.
3. Include that you’re looking to collaborate with photographers and gain practical experience.

Click here

Melbourne Facebook Groups

Last Minute Models & Photographers

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Melbourne Creative Models and Photographers

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Sydney Facebook Groups

Sydney Photographers

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Sydney Creative Network

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Queensland Facebook Groups

Brisbane Photographers

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Brisbane Photographers and Photography

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Message to photographer

Dear [photographer name], I am a new model entering the space, and I’m looking to collaborate with photographers in order to grow my experience and skill set. I’m especially interested in shooting fitness or athletic content, where I can move around and do things like jump, kick, punch, sprint, and anything that will let me show off my athleticism. If this is something you are interested in as well, please send over your body of work and a time for us to connect. Please feel free to send any details about yourself to my email address at [email address]

The RightFit

Similar to StarNow, but more focussed on modeling. Here’s how to get set up:

1.  Sign up for free.
2. Upload your entire portfolio and connect social media.

Click here

Melbourne Facebook Groups

Melbourne Models & Photographers

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Sydney Facebook Groups

Sydney Photographers 

Click here


Sydney Videographers & Photographers

Click here


Find Photographers & Videographers

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Perth Facebook Groups

Perth Facebook Groups

Designers, Stylists, HMUA, Models & Photographers

Click here

Being Available

One of the most important things you can do as a model is to be available. It is vital that you attend as many castings and jobs as possible because this will give you exposure and help you build your brand. If you’re new to modeling, it’s important that you make a concerted effort to be readily available for any opportunities. The more castings and jobs you attend, the more people will get to know who you are, and the more likely it is that they will want to work with you.

Getting Booked

Ultimately, it’s the client who has the final say on who is booked for their shoot or campaign. However, there are a number of ways that models can be hired for a job.

Often, clients will view a model’s portfolio directly on the AEFM website and will request them for their shoot or campaign. In this situation, it’s simply a matter of scheduling your availability. In other scenarios, clients may be looking for something specific, whether based on gender, location, sport, or appearance, and they will reach out directly to AEFM to see what we may suggest.

Before your job

Looking exceptional is one of the best ways to make a great first impression, so always allow plenty of time to prepare for your job or casting. Included in the job or casting brief will be details of the expected dress code and whether there are any lines needed to recite. If you arrive at the location without presenting well or dressed inappropriately, you may be cut early from the job or casting. Therefore it is crucial you read any notes from AEFMs representation before you attend the assignment.

Arriving at your job

Always arrive at your job 15 minutes prior to the start time. This will enable you to be introduced to the casting director, marketing or creative person, photographers, other talent, and any other relevant people. For castings, you will want to arrive 25 minutes early as you will be required to fill out paperwork before your casting. Please note when the client is seeing multiple people, they are on strict 15-minute blocks.

While on your job

In addition to following the instructions provided to you in the job brief, here are some general rules that you should follow when on the job. You should also follow these rules if you’ve left the job or casting but are still in a uniform representing the client or AEFM.

Always respect the direction of any supervisors or other management. 

  • No messaging or other phone usage while working.
  • No eating during the job unless approved by a supervisor or the client.
  • No smoking, drinking, swearing, or otherwise inappropriate behavior.
  • Always be polite and friendly to people on set.
Things to consider:
  • Make an immediate impression at a casting, by making eye contact and speaking with confidence.
  • Brands tend to book models with extensive portfolios and experience
  • It will take a minimum of 20 to 30 hours in front of the camera to gain the basic level of experience needed.
  • It is the client that makes the final decision, not AEFM.
  • Keep active on social media, and post content relative to your sport.
  • Have realistic expectations

After your Job and Getting Paid

As a contractor, you must have an ABN (Australian Business Number), to get paid. You should have already set this up, but if you haven’t you can apply at Your business name should be your full name and your occupation should be “Model” or “Entertainment”. Since you are a registered business, you will be responsible for completing your own tax returns annually so be sure to keep all expense receipts for things like the hairdresser, gym accessories, skincare, and make-up products. 

Once you have completed an assignment, you will need to send an invoice to for processing. Once AEFM has received payment from the client, you will receive a payment within 14 business days.